We’ve decided to focus today’s blog to the announcement of the largest sale of POP stock displays in our company’s history. Not only are we deeply discounting closeout stock displays, but we are offering significant discounts on many of the popular displays we plan to keep in our line. From today through the end of July, we are offering a wide range of displays at deeply discounted prices, including wood shelf displays, slatwall displays, apparel displays, counter and floor sunglass displays, fold-out wire shelf displays, jewelry displays, floor spinners and dozens of accessories. We’re calling it a summer sale, but it’s much more than that. Download a copy of the sale flyer here.
Stock displays have become increasingly popular over the last 2-3 years for a number of reasons:
• Planning horizons have shrunk so having the ability to buy ready-to-ship stock displays is a strategic advantage for display buyers. This “Just-In-Time” display model is economical, efficient, and just a smart way to meet tight deadlines.
• Display budgets have shrunk so many display buyers can no longer afford to buy thousands or even hundreds of displays at a time. There are no minimums on our stock displays so our stock program helps buyers manage cash flow more effectively.
• Stock displays can easily be customized to look like a custom display. Adding custom signs, selecting from many different accessories, and taking advantage of the modularity and configurability of many of our stock displays are all ways to ensure a successful merchandising approach in retail stores.

Download The Sale Flyer PDF by blicking here.
The items available as part of our mega stock sale will be sold on a first-come, first-serve basis. The pictures below are just a small sampling of what you’ll find when you download our sale flyer. To place an order or talk to a sales rep, call us at 800-325-5538 or email us at sales@richltd.com.


Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.