We have designed and built a lot of different beverage displays and have created our fair share of POP wine displays. Freestanding retail wine displays have a tendency to become a bit generic so it is always a challenge to make wine stand out among the many brand choices available in a retail store.
In this blog we’ll share our 2 favorite retail wine display ideas that we designed and manufactured.
1. Fiji Water’s Landmark Vineyards Wine Crate Display
We designed this modular stacking crate display for Fiji Water’s Overlook Chardonnay by Landmark Vineyards. Each module was designed to hold 12 bottles. The wine display rack features solid wood construction with a stained finish and silk screened graphics to promote the brand. The full 3-tiered unit includes a riser base and 3 separate stacking modular units. Any of the units can stand on its own as a counter display, or two units can be stacked to create a shorter 2-case floor display. The removable solid wood header is attached with dowels and can fit any of the modules.
The fixture also incorporates sheet metal price plates on each module and wire bottle glorifiers which hold individual bottles. We designed the display to ship empty or with product by simply adding a top to each crate.
2. Bamboo Wine End Cap or Wall Display
We designed this unique end cap or wall display using a combination of natural and amber bamboo. Bamboo is not only beautiful, but it is one of the most eco-friendly materials on earth. The display features 2 angled sections with 12 cut-outs to glorify individual bottles of wine. The lower storage compartments incorporate black powder coated wire storage racks with the capacity to store multiple cases. The 2 flat shelf surfaces can be used to display additional bottles or can provide space for custom branding. This European-inspired design is unique among wine fixtures by virtue of its architectural structure and its material choices.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.