7 Things You Can Do to Make Your Display Stand Out
It is becoming increasingly challenging to make your product stand out in a busy retail environment. Creating a custom POP display is a good first step, but in so many cases POP displays remain hidden in plain sight.
Here are 7 custom store display ideas that will help your display and your product stand out at retail. As you will see, these ideas can be combined to increase your chances of successfully capturing shopper attention.
- Create the Unexpected– Focus on creating the unexpected. Creating an element of surprise will do 2 things:
√ It will force people to notice in the same way that people notice something that looks out of place.
√ It will help people remember your product.
- Use Bright Colors– Not only is the horse above impossible not to notice because it was placed in front of a grocery store, but its vibrant colors make it stand out in the same way that the 2 examples below catch your eye.
- Incorporate Humor– Humor is a time-tested interrupter. Finding a way to incorporate humor into your displays will not only make people laugh, but they might tell others about it or take a picture like we did of these creative “mannequins” that were on display at Euroshop.
- Be Unique– Being unique is always a great way to stand out. We designed the two sunglass displays below to appeal to the skater and street culture demographic.
- Make it Interactive– Your chances of being noticed will increase significantly if you can build interactivity into your custom store display. We designed the Bluesound display below to include integrated audio, video, and lighting with push button activation.
- Light it Up– Adding lights to your display is a sure way to help your display get noticed. When lighting is combined with powerful graphics and bright colors like the light box below it is hard to miss.
- Secure the Right Location– Even if you do a great job making your display stand out using the 6 ideas above, if your display is not in the right location, it could be easy to miss. Be sure you understand where your display will be place and what the retailer will do to ensure store managers follow the placement instructions. Go for high traffic areas, end caps, and locations near check-out.
Make a conscious decision to incorporate as many of these 7 principles into your next display to increase shopper attention, brand awareness, and to maximize sales.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.