We are big fans of using stock displays to meet tight deadlines, to test merchandising approaches, to meet lower quantity requirements, and in many cases to save money. If you are interested in exploring stock displays in retail stores as a possibility for your merchandising program, you might want to check out our 4 most popular blogs on stock displays:
POP Display Ideas for Customizing Stock Floor Displays
Stock POP Displays that Offer Configurability and Versatility
Evaluating Stock vs. Custom Point-of-Purchase Display Options
10 Great Ways to Customize a Stock POP Display
In addition, you can check out RICH LTD.’s line of stock displays here.
In today’s blog, we will look at 7 more examples of ways in which you can customize one of our stock displays to help build your brand and maximize sales at retail.
The first stock display shown below is our WD-1S-TGW. It’s a really versatile and configurable wood/metal grid floor display constructed using China birch plywood and wire slatgrid. We customized it for New England Pet Products by using the base deck and one adjustable shelf for non-pegged product and then removable 12” slatgrid hooks for hanging products. We added a PVC header sign. Additional branding could be added with side screen-printed or vinyl graphics.
Our second example below shows our popular UMF-24G stock unit customized for Aetrex. The UMF-24G is one of several multi-product merchandisers in RICH LTD.’s stock display line, and it is easily customizable. In the case of Aetrex, we changed the color from silver to a white powder coated finish, added PVC side signs, and designed a 3-dimensional, 2-sided custom header to create an attractive, heavily branded mobile merchandiser.
Our third example is a 4-sided, 5-shelf solid wood display we adapted using a unit we used to carry as part of our stock line. The display is knock-down and ships in a relatively flat box. We finished the wood with a natural clear coat and added die-cut PVC header signs to promote the InSPAration brand. The outsides of the shelves are grooved and can accommodate clear acrylic shelf fences. This display works for many different kinds of products and makes sense particularly in retail environments which provide 360-degree access to the display.
Fourth, the customized pinwheel floor display shown below is one of many versions of our SFL line of highly configurable and versatile stock displays for retail stores. Our SFL line features multiple configuration options and is capable of merchandising a variety of products with its broad range of shelf and hanging display accessories. Below we show a custom pinwheel configuration with high-end carbonized bamboo panels, a black frame, black MDF shelves, and custom header signs on 4 sides.
The next example shown below is a customization of another one of our stock displays called the MPM-XP. “MPM” stands for multi-product merchandiser, and displaying multiple lines of product on the same fixture is the reason we originally created this display. Many of our customers use this display to merchandise products like sunglasses, caps, and cell phone accessories, and we offer display components that can handle those types of products.
The display spins and occupies a small footprint so it can work in virtually any retail setting. The image below shows how we customized the MPM-XP for Tony Lama. This customization was fairly simple in that all we really did was print custom graphic panels, custom header signs, and added hooks that fit the grid on the display. We also did a version using wood panels instead of graphic panels. As a customized unit, this display is well branded and highly functional.
Next, we have a very economical spinning hook stock display called our CTX Series. Our stock CTX comes with 4 spinners and a plastic sign holder. For the Bionic display shown below, all we really did was eliminate one spinner and upgrade the header to a circular header with branding on 2 sides. Admittedly, it is still an “economy” display, but with a few small changes to a stock display it’s easy to see how this looks like it was designed as a custom display.
Our final example shows a basic wood floor display that we used to carry in our stock line. We used the basic solid wood structure, added a custom wire bin at the bottom, created a 2-sided center angled shelf, and a straight upper shelf. We then added branding on the sides of the feet and on the wood header sign. With these simple changes, we were able to create a well-branded multi-product floor merchandiser.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.