We recently had an opportunity to use our POP display experience to design a tradeshow booth for Standee Co., our sister company that makes stand-up desks and related products aimed at reducing the health risks of sedentary work environments. We aren’t really in the business of making tradeshow booths. There are lots of companies who do that. However, when we had an opportunity to create a 10×10 booth for Standee Co. to exhibit at the ErgoExpo this past December, we jumped at the chance to apply our point-of-purchase design and manufacturing skills. Our friends at Standee Co. told us that everyone at the show was asking who made their booth. Relative to others at the show, they said the Standee Co. booth really stood out and captured the attention of attendees and exhibitors alike.
In addition to the 10×10 space requirements, we were told that Standee wanted its booth to have a clean look, while also communicating that their products are environmentally friendly. In addition, the booth had to be easy to knock-down, light-weight, and simple to ship and assemble. The final requirement was that they wanted to spend no more than $1500. As with most POP display projects, we started with a concept render.
We created a back wall made of wood supports with white PVC board with a green digitally printed PVC section. We designed a PVC header sign with dimensional 3D letters and created LED back lighting for the sign. We then added real bamboo poles to highlight the fact that Standee’s products are made of natural eco-friendly bamboo. We bought white desks from IKEA and created outer digitally printed signs with Standee branding. We also built a front entry podium with Standee branding. Our design was simple, clean, and easy. The actual booth we built had a few changes to our render, but it captured the spirit of our original design.
Our colleagues at Standee were thrilled with the attention they got. They told us that if any of our customers are interested in stand-up desk products they would hook them up with a discount. You can check out their products at www.standeeco.com. Let us know if you are interested and we’ll
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.