Introducing our Latest eBook:
“The Last Lecture on Point of Purchase Displays”
I remember back in 2007 being inspired by the story of Randy Pausch, a charismatic young computer science professor at Carnegie Mellon who chronicled his battle with pancreatic cancer in an unforgettable speech entitled the “Last Lecture.” His final address drew a worldwide response and was one of the most powerful accounts of hope, grace, and optimism ever recorded.
It all started with one timeless question: What would you say if you knew you were going to die and had a chance to sum up everything that was important to you? But for Pausch, the question was not hypothetical. His inspiring message was videotaped and has been downloaded by more than 10 million people.
After 27 years in the point-of-purchase display business, we thought it was time to ask ourselves that same age-old question: What would we say if we knew we were going to close our doors and had a opportunity to summarize all that we have learned and everything that is important in the POP display business? It’s a great question and one that led me to ask my team of industry veterans to identify the 20 things that matter most in creating winning retail point-of-purchase displays and in-store marketing programs.
The answer to that question can be found in “The Last Lecture on Point of Purchase Displays,” our latest eBook representing RICH LTD.’s collective best thinking on the subject. Our eBook is available to read online, or you can down download your copy here. You can expect to learn the following from our eBook:
√ How to design POP displays to create an emotional connection with shoppers
√ How to create flexible, modular, and configurable displays that boost sales
√ How to reduce the cost of your display by understanding the underlying economics
√ How to measure the impact of your display and why it’s important.
Not only will you gain valuable insights into these topics, but you will get dozens of practical tips for creating winning merchandising solutions based the institutional knowledge and experience that we have accumulated over nearly 30 years. Download your copy today.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.