Sunglass Display Cases- Designing for Merchandising Success- Part III

In our series on sunglass displays, we’ve been reviewing various merchandising approaches. In Part II of the series, we discussed the first 5 of 10 different approaches to displaying sunglasses. We began that post with some pictures that will blow you away. If you missed it, you can check out our post here. You might also be interested in checking out Part I of our series in which we highlight a number of key design elements of a successful sunglass display cases.

So, let’s look at 5 more effective approaches to merchandising sunglass displays.

  1. Shelf Display– A very common merchandising approach for sunglasses is to simply to set them on a shelf. This works best when the shelves are inside a locking case because it prevents the shopper from being sloppy about placing the glasses back on the shelf. Below are a few examples of floor displays with shelves that we designed for 9Five, Oakley, and Chanel along with a Hooties counter display for folded glasses.
  1. Plastic Nose Pieces with Back Panel– Another popular approach is to use plastic nosepieces that can hook into a back panel with cut-outs for the ear pieces. This approach has the advantage of being able to leverage configurable injection molded nose pieces that usually come in clear plastic while utilizing a back panel that invites the shopper to make the extra effort to put the glasses back properly by placing the ear pieces in the holes. Below is an example of a display we made for Wireless Style.
  1. Vertical Hanging Method– Although relatively uncommon, the vertical hanging method is worth a mention. The main benefit is simplicity since the glasses can easily hang on a single horizontal wire. The primary disadvantage is that it does not present the glasses in an orientation consistent with the way they are worn. Below is an example of a display we designed for an Old Navy rollout.
  1. Display Box– Another approach used primarily as a countertop merchandiser is a display box. This approach typically features a set of organized compartments that display a collection of glasses. One of the main benefits of this approach is the case is portable and can be also be set up as a stand-alone merchandiser similar to the one below we designed for 9Five.
  1. Hooks for Packaged Sunglasses– The final method we’ll mention is simply using fixed of adjustable peg hooks to hang packaged sunglasses. This approach is relatively uncommon, but it is a viable approach for lower-end eyewear. The RD branded display we designed below is an example of a multi-product merchandising display that utilizes both the welded nosepiece method on the top as well as single adjustable peg hooks at the bottom that can be used to merchandise packaged sunglasses. It is also a reminder that sunglasses are an excellent item for cross-merchandising with caps and other accessory items.
Sunglass displays and sunglass display cases can be designed using a number of different merchandising approaches. Learn the pros and cons of each approach.

In summary, there are many ways to merchandise sunglasses, each of which has a set of pros and cons as well as cost implications. It is important to understand the pros and cons of each approach in order to achieve the best merchandising solution for your sunglass program.

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