POP counter displays can be a great way to introduce or build your brand. Counter space is often more difficult to get in a retail store simply because there is less of it. However, counter displays offer a number of advantages over floor displays, namely:
· Counter displays are generally more affordable because they use less materials.
· Because they are smaller, they cost less to ship.
· They are often more visible than floor displays, particularly if they are near the checkout area.
· They represent a lower product spend for the retailer and therefore may make it easier to get retail placement.
Welcome to Part I of our 3-part series on counter displays, a series in which our simple objective is to share 30 examples of counter displays that are simple, practical, and affordable. Let’s get right to a brief fly-by of our first 10 displays.
- Terra & Co.– We created the display shown below to showcase Terra & Co.’s line of sustainable oral care products. We used solid bamboo and a thick block of clear acrylic with product cut-outs to create a rich look to reinforce the company’s brand image.
2.) Cape Cod Chokers– This family of counter hook spinners enabled our customer to present a range of options to retailers who had different space requirements. The smallest of the three featured 8 hooks, while the largest offered 3 times the carrying capacity with 24 hooks. We made these out of solid pine and pine plywood with a white washed finish and a PVC sign for branding.
3.) 4 Ocean– We worked with 4 Ocean to create a simple bamboo display to merchandise its line of recycled bracelets. Sustainability is central to the company’s mission and story so bamboo was a good choice because of its environmentally-friendly properties. We direct printed and laser engraved the graphics and used press-fit metal hooks.
4. Allegro Coffee– The simple 2-tiered riser display shown below was designed to hold bags of coffee. We made the risers out of solid pine and pine plywood which we stained a dark grey and then added a removable PVC header and front shelf sign.
5.) Aloe Up Sign Holder Display– To help build brand awareness for Aloe Up, we made the super simple sign holder display shown below. We used ¾” solid bamboo and added direct- printed front lip graphics and a center slot for a digitally printed PVC sign.
6.) Case Yard– Another example of a very simple but cost-effective counter display is the 2-sided Case Yard display shown below. We made this out of pre-finish Baltic Birch. We left the edges raw, direct printed the header graphics, used press-fit metal hooks, and made the unit knock-down so it could ship in a flat box.
7.) Criquet– We made the Criquet tabletop sign shown below to create brand awareness. We fabricated the sign out of MDF with a glossy green painted finish and then added a circular screen-printed acrylic lug-on.
8.) Descente Branding Block– To promote the Descente brand, we created the branding block shown below. We used MDF with a glossy black painted finish and added laser-cut white acrylic letters on 4 sides.
9.) Essentiel Counter Display Riser– Another example of a simple, cost-effective way to set your product apart from other products on the same shelf is the Essentiel display we created below. Similar to some of the other examples, we used solid bamboo to create a natural vibe. We screen printed on the front of the riser and added a removable back-panel PVC sign.
10.) Forsake Logo Block– We’ll wrap up today with a very basic logo block which we made to help bring visibility to the Forsake brand on the tabletop. This logo block features solid wood construction with a clear coated finish and a direct-printed logo graphic.
Be sure to tune in to Part II of this blog series in which we will share 10 more examples of POP counter displays.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.