The wine & spirits industry is, by nature, very promotionally driven. Impulse governs much of the behavior of consumers in the adult beverage space so creating a POP display that triggers an on-the-spot purchase decision is important. At the same time, creating cost-effective displays is essential since most displays are only in stores for a limited period of time so keeping the display cost relatively low is important to generating a positive return on investment. In today’s blog, we’ll review 10 POP display concepts we designed which we hope will serve as creative inspiration for your next POP display project.
1. 4 Orange Premium Vodka- This innovative spirit is exclusively distilled from four distinct varieties of Florida oranges at Florida’s first registered distillery. Our objective was to design a unique, affordable, and natural floor display to merchandise a case of 750ml bottles. Our design was constructed from solid pine wood with a golden oak stain. The 1-sided, 1-shelf display shown below was intended to create a crate-like feel with strong branding on the front, header and sides.
2. Argento Premium Argentine Wine- We designed the modular floor display shown below for Bodega Argento, a premium wine from the famous Mendoza winegrowing region which produces more than 80% of Argentina’s premium wines. The main design objective of this display was to create a modular unit using shipping crates that could be used to ship the wine and also serve as the core components of the display. Each crate was designed to hold a case of Argento.
The second image below shows the basic shipping crate with the top. The crates were designed to be constructed of solid pine with 1-color screen printed graphics. The floor display was designed to include three modular crates plus a removable header. We also created a modular product glorifier that could be used on one or more modules to enable customers to see a front-facing view of the bottle. A single crate with the header could also serve as a counter display.
3. Diageo Jose Cuervo and Smirnoff- We designed a 3-sided floor display to merchandise 3 different Diageo brands. Each side of the display was designed to hold 2 cases of individual bottles. The Jose Cuervo and Smirnoff sides are shown below. We designed the display with a black MDF base and sheet metal structure with 4 levels of rounded shelves and a 3-sided header with interchangeable graphics.
4. Moet Hennessy Champagne- We created the simple 2-sided display shown below to hold 4 cases of Moet Hennessy’s champagne. This 6-shelf display was constructed of black MDF with side graphics and a gold foil back panel accent.
5. Rancho Escondido Agave Spirit- Martinez Brands’ Rancho Escondido Agave Spirit is the number one selling spirit in Mexico. This award-winning spirit sells more cases in Mexico than the top three tequila brands. We designed a very simple, knock-down, 1-sided, 4-shelf floor display made of solid wood to hold 2 cases of 750ml bottles. We added die-cut digitally printed PVC side and header signs to reinforce the spirit’s strong brand image.
6. Samuel Adams Infinium- Sam Adams created a unique champagne-like specialty craft beer with fine bubbles and a fruity, spicy aroma. We designed a 5-shelf knock-down display with a metal tube frame and angled shelves. We added a 3-bottle glorifier deck and removable side and header digitally printed PVC graphics.
7. Patron Spirits- Patron is the number one ultra-premium brand of tequila in the world. We designed the podium display shown below to showcase 6 bottles of Patron. We designed this as an MDF box wrapped in vinyl graphics with a glossy white top and a removable PVC header graphic.
8. Stack Wine- Stack Wine makes it easy to take wine with you by offering a pack of 4 individual servings of California wine in a glass container. The company asked RICH LTD. to design a metal floor display that would enable them to hang their 4-packs. We created a 3-tier metal tube display with 9 hanging loops to hold a total of 36 4-packs. This case stacker display featured a die-cut PVC header sign and side signs to promote the brand.
9. Economy Wine Display- We designed the economy wire wine display to hold 4 cases of wine. The main body of this knock-down wire display holds 44 bottles. We added a 4-bottle angled glorifier and a channel for a removable header sign. This type of display is a good choice for a tight budget.
10. Economy Wine Display- Our last example is another economy wine display that holds 2 cases plus an angled 4-case glorifier. The display was designed with a sheet metal frame and wire wine holders. The header sign could be screen printed sheet metal or digitally printed PVC. Like the previous example, this display was intended to be simple and affordable.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.