Point-of-Purchase Displays for Wearable Technology Products

Wearable technology is one of the hottest segments of the technology industry. Smartwatches and fitness trackers are just two examples of wearable technology devices that can deliver real-time measurement of biometric data such as heart rate, skin temperature, perspiration, calories burned, and sleep patterns.


These devices promise to improve our health and athletic performance as well as make our lives more convenient, not to mention the fashion statement we can make. Based on a study from ABI research, the wearable technology market will reach 285 million devices by 2017. Many analysts predict that by 2020, 50 billion smart devices will be connected, many of which will be worn rather than carried. Given the explosiveness of the market, it is important to think though the key design elements that should be considered in developing point-of-purchase displays for wearable technology products.


To illustrate some of the key display design considerations, let’s look at a floor display we designed for Liquid Image, a leading wearable camera manufacturer and the developer of the first in-goggle camera with the lens mounted at eye-level to allow for true POV video capture. Liquid Image offers one of the world’s smallest wireless-enabled cameras on the market as well as the industry’s largest selection of hands-free action cameras and accessories. The point-of-purchase displays for wearable technology products we designed for Liquid Image is shown above.

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