This is the third post in our series on custom retail displays for the countertop. If you missed our first 2 posts, you can read Part I here and Part II here. Our primary objective of this blog series is to show a wide range of examples of countertop displays that meet different budget requirements and merchandise different types of products. Ultimately, the goal of any POP display to drive sales and generate an attractive return on investment. So let’s dive in.
Our first example is a countertop display that can be used for a wide range of products. There is nothing fancy about the custom retail display shown above, but it is one of the most cost-effective designs you will find in a retail environment. Why? Well, for one it is constructed of wire, which is one of the most cost-effective materials used in POP displays. The second reason is it is a knock-down design so it is relatively inexpensive to ship. We built in a removable PVC header sign which is also a relatively cost-effective approach to branding this type of display.
Our second example below is even more cost-effective. We designed this 8-SKU countertop custom retail display for Honest Tea. You can see that the amount of wire used in this display is very minimal. Not only does this make the display less expensive to produce, but it allows the display to disappear and puts the focus on the product. We added a PVC header sign which helped to build the brand and communicate the brand messaging.
Third, we designed the 3-shelf counter display for Innovacyn. Our customer was looking for a cost-effective display with a rugged look so we used OSB board and added shelf signs, a die-cut header sign, and a side brochure holder.
Fourth, the Propet countertop footwear glorifier display shown below was designed as a vacuum formed display with a wire side brochure pocket, a front vinyl graphic, and a removable die-cut header sign.
Our fifth example is a 3-shelf acrylic puzzle display for the counter. This display features clear acrylic construction, 3 high-capacity shelves, a 7” digital media player, and a curved front graphic with product messaging.
Sixth, we designed the 5-tier acrylic Scripto display for the countertop. The display includes an MDF base, clear acrylic boxes, black acrylic accents, screen printed branding, and a removable header sign.
Our seventh example is a relatively unique spinning countertop custom retail display we designed for Rocky Mountain Sunscreen. We designed the main part of the display using MDF with a maple melamine finish. We also incorporated purple powder coated wire grids, frosted acrylic shelf inserts, and a screen printed acrylic header sign.
Our next example is a countertop display we designed for Zukes. We used prefinished birch plywood which we cut on our CNC machine. We screen printed the sides and the 3 angled shelf lips. The display communicated a unique and natural look.
Our ninth example is another very economical 3-shelf counter display constructed using wire. Like our first example above, this is a knock-down design that ships flat. We dressed it up with removable side and header signs.
Our final example today is a countertop display we designed for Zuvo Water. We made this one out of black sintra (expanded PVC) that we cut on our CNC machine. We added a brushed aluminum back panel and an acrylic brochure holder with an explanatory printed vinyl sticker. We installed a demo system so customers could touch and feel the product.
We’ll continue in our next blog sharing another 10 examples of countertop displays.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.