This is the second post in a blog series we are doing on point of purchase displays that are designed as product glorifiers. As we mentioned in our last blog, product glorifiers can be a very effective way of showcasing one or more products and at the same time promoting your brand. If you missed our last post, you can see the first 10 examples of product glorifiers we shared by clicking here. In this blog, we’ll share the next 10 visual merchandising examples.
1. Cruel Girl Apparel Glorifier- We designed this floor display glorifier for Cruel Girl to showcase 6 styles of jeans. We started with a simple sign holder floor display like you’ve seen before and then added 3 hooks on each side to hang different styles of jeans. We constructed this using a powder coated metal tube frame and included a removable 2-sided digitally printed PVC hero graphic.
2. 180s Countertop Glove Glorifier- 180s asked us to design a counter glove glorifier to display its unique convertible training glove. We started with a PVC back panel graphic that explained the key features of the glove and showed background life style graphics. We attached a powder coated perforated sheet metal accent panel to which we attached a mannequin hand fitted with the glove. We designed a fold-up stand in the back and added a slatwall bracket so the display could either stand on a table or hang on slatwall.
3. Klutz Header Glorifier- We designed this combination header/glorifier for Klutz, a division of Scholastic. The glorifier was designed to attach to a metal floor display or stand alone on a tabletop. This was a simple wire display with back-to-back book pockets and a 2-sided PVC header graphic.
4. Burton Shoe Shelf Glorifier- We have designed lots of shoe shelf glorifiers, but this one we did for Burton is one of our coolest. It fits Burton’s outdoor lifestyle brand and features strong branding. We created a green powder coated shoe shelf and overlaid a laser-cut galvanized metal accent with laser-cut white acrylic letters on the shelf lip.
5. Motif Stone Creations Floor Glorifier- This is a good example of a floor glorifier. We created a stained wood floor display with a rotating center pole to showcase two of Motif Stone Creations’ natural stone medallions. The rotating pole provided a 360-degree view of the stone medallions which featured different mosaic patterns on each side. We built in a large 2-sided vertical graphic panel to provide product information and then added a large 2-sided header to promote the brand.
6. AT&T LoudSpeak’r Counter Glorifier- We designed this all-acrylic counter glorifier to feature the Bluetooth-enabled LoudSpeak’r product in AT&T stores. The main structure was made from a single piece of white acrylic to which we added a clear acrylic platform to mount the product and a second surface back-panel for digitally printed graphics.
7. Tifosi Counter Glorifier- Tifosi asked us to design a simple counter glorifier to promote its sunglasses which feature a rimless design with interchangeable technology. We went with heat-bent black acrylic for the stand with a 1-color screen printed logo and a clear acrylic sleeve to hold a removable graphic.
8. Propet 3-Tier Counter Glorifier- We created this 3-tier vacuum formed footwear glorifier to feature 3 styles of Propet footwear. We included a screen-printed logo on the front lip, a side wire brochure holder, and a removable digitally printed die-cut PVC header sign.
9. OfficeMax Welcome Glorifier- It’s a bit of a stretch to call this a glorifier, but we’ll call it a hybrid welcome/information glorifier. Constructed using a metal tube frame, this floor display features 2 large interchangeable graphics, 3 sheet metal shelves for flyers, and a side arm for shopping bags. It’s pretty basic but gets the job done.
10. Thule Digital Display Glorifier- We wanted to show one example of a digital glorifier since by our definition of a glorifier, the display holds no inventory and is designed to feature one or more products. Since the world is increasingly going digital, we think of a shelf-mounted digital media player like the Thule one below as a high-tech glorifier. We designed a sheet metal housing with a screen-printed logo to encase the digital media player and added a sheet metal mounting bracket.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.