Manufacturing POP displays for unknown brands is always a challenge. There is something enjoyable about getting in on the ground level with a new brand and trying to establish a unique brand identity and merchandising direction. But for all the fun we have working with a new brand, it is hard to top the experience of manufacturing custom product display stands for a major brand. Major brands can be more demanding and more particular about the nuances related to their product and how it is represented at retail. In today’s blog, we’ll look at a number of examples of cool display stands and POP displays we have manufactured for well known brands.
Our first example is a 4-shelf, wood floor custom display stand we manufactured for one of the world’s best known brands- Coca Cola. We’ve manufactured over 5000 of these display racks which are known as the “Mexican Coke rack.” Coca Cola has a strong commitment to environmental sustainability so they require manufacturers like RICH LTD. to be FSC certified. To ensure that the Coca Cola retail displays qualify as being FSC certified, we had to source the materials from suppliers who practice responsible forest management and also ensure that we maintained the proper chain of custody throughout the manufacturing process. The main material we used was Southern Yellow Pine, but we also incorporated wire grids, metal shelf accents, direct printing on the shelf bottoms, silk screening, and a digitally printed header sign.
Another example of a Coca Cola display is the low profile floor merchandiser shown below. We made this unit in a variety of sizes. Like the Mexican Coke rack, this POP display needed to be FSC certified so following all of the right steps in the manufacturing process to maintain the chain of custody was important. We also used Southern Yellow Pine for this display and incorporated castors, side graphics, and a die-cut header graphic.
Third, we manufactured a Frappuccino/bread display for Pepsico. The display was co-branded by Starbucks and Wal-Mart and placed in the wide aisles of Wal-Mart stores. We constructed the display out of pre-finished birch plywood with metal powder coated top shelf supports and side vinyl graphics. The display not only had to be strong enough to hold the weight of the frappuccino bottles, but it also had to hold up under high traffic and be able to handle the weight of employees leaning on the display during restocking.
Fourth, we manufactured the 17-shelf end cap shown below for Pepsico to go into Ralphs stores in California. We built the display out of MDF with a customer-specified wood laminate finish and black edge banding. We digitally printed the Ralphs-branded removable headers. This display had to hold significant product weight as well as the weight of store clerks who routinely would step on the lower shelf to reach the top shelf during restocking.
Our fifth example is a simple 6-shelf MDF end cap we built for Pepsico to go into Target stores. The display had a simple white laminate finish and was co-branded with Pepsi and Target logos. Although it was simple, this display generated an immediate 30%+ increase in sales.
Sixth, we designed and manufactured this countertop Microsoft XBOX display out of heat-bent white and clear acrylic. We added perforation to allow for proper ventilation and branded the unit with screen printing on the front and dimensional letters on the sides.
Finally, we designed and manufactured the floor and counter cap displays shown below for Adidas. We designed an eye-catching swivel into the two metal tube uprights on the floor display and added screen printed base and header signs. To further reinforce the Adidas brand, we added screen printed front and side sheet metal tabs on each pocket. The companion counter display was similar in style, but we changed to a blue powder coated finish and eliminated the base sign. Both of these displays achieved their objective of promoting the Adidas brand.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.