Every now and then we like to share displays we have designed and manufactured that we feel are extremely cost-effective, that represent exceptional value for our customers, and that are capable of generating an extraordinary return on investment. We created a wood sunglass display for ICU Eyewear that not only sells a lot of sunglasses but is highly cost-effective. Let’s take a look at some of the features and benefits of this display.
Here’s a picture of the wooden sunglasses stand in Sprouts.
As the above picture shows, this is a 2-sided display that holds 30 pairs of sunglasses per side for a total of 60 sunglasses. This low-profile display is endearing to the line of sight police that enforce height restrictions in retailer organizations. The sunglasses stand is constructed of clear coated pine wood, which is a very cost-effective wood species and one that fits well in natural products store environments. The display has simple wire nose pieces that virtually go unnoticed in the presence of the wood fame and base. The oval base and frame detach for shipping which really makes the display cost-effective for shipping, particularly since it is a lightweight display.
The wood sunglass display also has a very cost-effective plastic bearing which enables it to spin reliably and efficiently. The spinning feature is a critical design element since it enables the display to be placed anywhere in the store, including corners and adjacent shelf areas. The picture below shows a similar placement of the display in a Whole Foods Market.
In addition to the silver powder coated wire nose pieces, we use solid pine dowels to support the ear pieces of the sunglasses. The dowels are super strong, and we have experienced no problems with breakage during shipping, in part because we pack the unit extremely well. We added an acrylic side mirror, an opposite side graphic and a 2-sided PVC header sign which is incorporated into the top of the frame. Retailers have the freedom to add additional signage to the top such as pricing information as shown in the Sprouts picture. Finally, this wooden sunglasses stand is highly durable and is exceeding our customer’s expectations with regard to the longevity.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.