Cannabis displays, CBD displays, and vape display cases face a common set of merchandising and marketing challenges. All involve relatively new products which are derived from commodity products. All are under careful regulatory scrutiny, and all require education at the point of sale.
Cannabis has its own unique set of challenges as it is only legal for adults in 11 U.S. states and a total of 33 states for medicinal purposes. It has limited retail distribution and a well-established black market.
CBD, on the other hand, is legal nationwide, federally. Hemp-based topical CBD products have gained mass market retail distribution. However, CBD made from marijuana is still illegal in many areas, and CBD in food, drinks, capsules, ingestible oils, and other consumable forms is still illegal federally.
Vaping products have endured intense media scrutiny surrounding health concerns and under-age use. FDA regulation, along with federal and state legal restrictions, have negatively impacted vaping industry growth prospects.
In today’s post, we’ll take a quick look at 15 examples of displays across these 3 related product categories.
- Bloom Farms Counter Glorifier– We designed the counter display shown below as a glorifier display. The display featured solid cedar wood construction with direct printed graphics, 1 product shelf, a digital media player, and a direct printed curved PVC back panel.
- Santeer CBD Display– In designing the 7-shelf gravity-fed acrylic display shown below, we focused on bringing attention to the Santeer brand but also clearly identifying the company’s different products and distinct product applications. We are generally not a fan of text-heavy graphics, but the educational requirements are so high in the CBD space that we believe consumers will actually take the time to read and learn about the products.
- Livive– Like the Santeer display shown above, we created the Livive countertop display shown below out of acrylic. We built a product platform with an illuminated base, logo and product deck and enclosed it in a clear acrylic case which could be accessed through a rear door.
- Vape Pen Display– The vape pen display shown below is also made of acrylic, but in this case, we added a solid wood base and rear backer. We created 3 vape display case tiers, with inset product placement areas and also included built-in brochure holders.
- 3-Tiered Bloom Farms Counter Display- Similar to our first example, we used solid cedar wood as the core material for the 3-tiered counter display shown below. We added direct printed header and shelf graphics, a digitally printed PVC back panel graphic, and a product pusher system on the middle tier.
- Ignite Counter Display– Our sixth example is the Ignite CBD display shown below which we designed with a small footprint for the convenience store market. Featuring all-acrylic construction, this 4-shelf display includes direct printed front and side graphics and a rear access door.
- 2-Tiered Bloom Farms Counter Display– Similar to the other Bloom Farms displays, we made the simple 2 level display shown below out of cedar wood in which we embedded acrylic product organizers. We finished the display with a removable PVC header sign.
- Leef Organics Countertop Display– We constructed the countertop rolling paper dispenser shown below out of raw plywood and added laser engraved graphics. The display included clear plastic graphic holders in the front, and it was open in the back, enabling easy product loading.
- Bloom Farms Easel-Backed Counter Glorifier– Our last Bloom Farms example is a small easel-back counter display shown below. We created a cedar frame with direct printed graphics and added a CNC-cut white acrylic insert to hold products.
- Ocean Hippie Organics– This is another example of a simple counter display, but we used solid carbonized bamboo with a clear coat finish as the main material. We like bamboo for its natural sustainability and visual appeal. We created insets to hold jars and added a removable digitally printed PVC header sign.
- Vessel Vape Pen Display– We designed the Vessel Vape Pen display below to portray a premium image. We combined solid wood with a dark stained finish, a white acrylic riser, and a clear acrylic case to achieve our design objectives. We incorporated clear acrylic product cradles and direct printed graphics to ensure the display was well branded.
- Floracal Farms Counter– Our goal with the Floracal Farms display was to create a small footprint, cost-effective display with a high-end look to showcase the company’s line of premium cannabis flower. We cut circular jar insets into the solid wood base and added a dark stained finish and matching PVC header sign.
- Papa & Barkley Product Riser– We used carbonized solid bamboo with a clear coat finish to create this simple product riser. We direct printed the front graphics to achieve a very basic and clean branding piece.
- Roach Counter Display– The Roach counter display shown below was constructed using MDF with a faux cement finish. We incorporated product inset areas and direct printed the graphics on the front and sides.
- Incredibles Counter Display– We designed the Incredibles counter display shown below using all-acrylic construction. The design included 4 individual shelves and printed header and base graphics.
We hope these 15 examples have provided inspiration for your next Cannabis, CBD, or vape display.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.