Equip Your Sales Team with a Mobile POP Display
Most of what we do involves designing and manufacturing retail point of purchase displays. Occasionally, however, we are asked to design POP display tools that can help a sales team …
Read MoreAuthor: Jim Hollen
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.
Environmental Design Process
The Environmental Design Process Environmental design creates the foundation of the retail experience and the very identity of a retail brand. As such, we aim to create meaningful retail experiences that …
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Eco-Friendly POP Displays
What You Might be Surprised to Learn about Material Costs By Mike Tilden Over the last several years there has been a lot of interest in using green building materials …
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Dressing Up Metal Gridwall to Create More Attractive Apparel Fixtures
Metal gridwall is a common component in point-of-purchase displays, particularly when it comes to apparel fixtures. Its popularity is a result of its utility and its cost-effectiveness. It has high utility …
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Developing Effective Point-of-Purchase Display Prototypes
You finally have nailed the perfect design for a POP display. You and your colleagues have signed off on themeasurements and specifications, and the render is exactly what you had …
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Designing an Effective POP Display – Part VI
In our last 5 blogs we discussed 12 important aspects of designing an effective point-of-purchase display. In the last blog of this design blog series, we’ll consider 2 additional key aspect of …
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Designing an Effective POP Display – Part V
In our last 4 blogs we discussed 11 important aspects of designing an effective point-of-purchase display. In this blog, we’ll consider how choosing materials wisely can be a key aspect of effective …
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Designing an Effective POP Display- Part IV
In our last 3 blogs we discussed 10 important aspects of designing an effective point-of-purchase display. In this blog, we’ll consider how incorporating videos selectively can be a key aspect …
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Designing an Effective POP Display – Part III
In our last 2 blogs we discussed 7 important aspects of designing an effective point-of-purchase display. In this blog, we’ll consider 3 more key aspects of effective design. Make Your …
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Designing an Effective POP Display – Part II
In our last blog we wrote about 4 important aspects of designing an effective point-of-purchase display. In this blog, we’ll consider 3 more key aspects of effective design. Demonstrate Your …
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