POP counter displays can be a great way to introduce or build your brand. Counter space is often more difficult to get in a retail store simply because there is …

Today we’ll be wrapping up our 4-part series on slatwall displays. Our focus throughout the series has been to discuss ways in which your slatwall display can be made more …

Slatwall displays have been around since the beginning of time. They are one of the most widely used types of retail fixtures in the industry. Go to any store, and …

Most POP display buyers know that a high gloss finish over some kind of exotic imported hardwood is going to have a high-end look….and a high-end cost. However, there are …

We’ve written a lot about wood displays for retail stores. If you are thinking about a wood display or just looking for design ideas, take a look at 5 of …

By Jim Hollen We recently designed and manufactured two point-of-purchase floor displays for Buddy Fruits. While probably not worthy of a POP design award, I think the displays were well …

Every time I walk into this store, which is very often, it makes me feel like I am in this house with all these beautiful, vintage and unique elements at …

    By William Tichenor      Whenever I go into a store I notice subtle nuances that probably most consumers don’t. Maybe aftermore than a decade in the POP display …

Production of retail display stands almost always requires “tooling”. Sometimes customers will be hit with “mold” charges or “tooling” charges without really understanding what they are. I’ve heard a lot …

If you are interested in making a wire, tube, or sheet metal point of purchase display, there are a few things you should know about powder coating that can help …

Not all Wood Displays are Created Equal By Mike Tilden Over the years I’ve had so many conversations with customers and sales personnel about the various material options for wood …

As we discussed in our last blog, LED lights for retail displays are becoming increasingly popular in retail store environments and in store fixtures. Today we will take a look at the …

If your POP displays are being manufactured in China, you may be wondering how the slowdown in China’s economy will impact the cost of your displays in the coming months. …

We are often asked by our customers to “value engineer” a POP design they have created. This request is a weekly occurrence at least. All brand marketers are budget conscience …

Bamboo is a great material to consider for retail POP displays. In today’s blog we will discuss some of the key benefits of bamboo and review the various types of bamboo …

The retail environmental design creates the foundation of the retail experience and the very identity of a retail brand. As such, we aim to create meaningful retail experiences that captivate …

Understanding the Relative Material Costs of POP Displays What will it cost?  Cost is always a major consideration for brand marketers and retailers when thinking about a permanent point of purchase …

If you are in the business of selling t shirts or have a t shirt product in your product line and your objective is to sell through brick-and-mortar retailers, you …

Last week’s widespread coverage of NFL running back Race Rice’s domestic violence episode fueled sharp criticism of NFL Commissioner Roger Goodell for his handling of the situation. Rice initially received …

Introducing our Latest eBook:“The Last Lecture on Point of Purchase Displays” I remember back in 2007 being inspired by the story of Randy Pausch, a charismatic young computer science professor …

Increasingly we are seeing shorter planning horizons intimeline4-300x270the retail industry. This frequently directly impacts the success of point-of-purchase display programs. The purpose of today’s blog is to discuss the importance …

Let’s face it: packing a point-of-purchase display is often an afterthought. However, packing can make or break the success of a POP display program. In this blog, we’ll  discuss the …

Most of what we do as a point-of-purchase display and store fixture company involves designing and manufacturing freestanding displays either for the floor or the counter. That’s generally the nature of the …

Part IV- Economy Sunglass Displays In Part I of this series on creating effective sunglass displays we discussed high-end sunglass displays, all of which were some form of locking cases. In Part …

Sunglasses are a fashion accessory. As with any consumer product, creating an effective POP display is critically important to maximizing sales. However, what’s interesting about the fashion accessory category in …

In Part I of this series on creating effective sunglass displays we discussed high-end sunglass displays, all of which were some form of locking cases. Most high-end sunglass displays are locked …

Part II- Inspiration for Creating High-End Sunglass Displays In Part I of this series we focused on high-end sunglass displays. We showed a number of examples of creative yet functional …

We have all heard about LED lights and witnessed the increasing popularity of LED lights in store displays and retail environments. But, do you know enough about the benefits of LED lighting …

We put together this short 10-question quiz to test your knowledge of retail POP displays. Take the quiz to find out if you know as much as you think you know. At …

It goes without saying that if you want to a lot sell sunglasses in a retail store, you need a really effective sunglass display. But, what makes for an effective …

A common problem in the digital workflow is an improperly setup file that is not print-ready. This will turn into time lost and fees to repair the file. This post …

Over the years we have designed dozens of T-shirt displays. While there are many different types of retail T-shirt displays, particularly those on which T-shirts are hung, T-shirt cubby displays …

I am concerned about my growing insensitivity to the victims of tragedy and misfortune. Continuous news of terrorist attacks, beheadings, religious genocide, health epidemics, and racial unrest seems to have …

Based on our experience in designing thousands of custom retail displays over the last 28 years, we have participated in projects that have been highly efficient from a design process perspective. We’ve …

Preview of RICH LTD.’s 2015 New Stock POP Displays Happy New Year! We’re looking forward to another great year. In this blog we wanted to showcase a few of our …

At RICH LTD. we are committed to incorporating environmental sustainability and sustainable business practices into our business whenever possible. In fact, environmental sustainability is one of our core values and …

Retail table displays have been around forever. Tables offer retailers tremendous flexibility and work for a wide range of products. But without some design elements, tables can be uninspiring for …

Despite some of the challenges that Sony has faced over the last several years, the iconic Sony brand is still one of the best known brands in the world of …

Effective retail POP displays embody the voice of the brand they represent. It’s not always easy to accurately portray the essence of a brand through a display. Things like budget, …

The Power of Effective Merchandising and Its Impact on ROI Would you give me $1 today if I told you I would give you back $3400 in 1 year? Who …

This blog is about the vital importance of incorporating clear messaging into POP retail displays. Without clear messaging, brands will never achieve the level of sell-through needed to make their …

In our last three blogs, we shared the first 9 of 13 key aspects of an effective POP design brief from the point of view of what is most helpful …

We’ve been in the business of designing and manufacturing POP displays for nearly 30 years so, as you might imagine, we’ve seen more than our fair share of design briefs. …

When it comes to POP displays, dimensions matter. Paying attention to retail display dimensions can make the difference between the success and failure of your POP display. Given the importance of …

Aside from the meta objective of driving maximum product sales, the aim of all POP displays should be to create memorable, defining moments for customers. Creating memorable customer moments is …

At the end of a church service I recently attended, the pastor asked the congregation to join hands as he led us in prayer for the victims and families impacted …

Today’s blog is about the economics of POP displays. This is the first in a 3-part series. If you take the time to read it, understand it, and apply the …

Welcome to Part II of our blog series on point-of-purchase signs and graphics that drive brand awareness and increase sales. In Part I of this series we shared more than …

Point of sale display stands have always played an important role in influencing consumer purchasing decisions, but a new study from IRI highlights why their role is so vital in …

Following yesterday’s market close, Amazon announced that it reached agreement to acquire Federal Express for $56 billion. The move came as a surprise since Amazon had been investing heavily to …

In our last blog we discussed the importance of setting a realistic budget in creating effective POP display programs. In this blog, we will discuss the importance of understanding the economics of …

In our recent blogs we have been focusing on key aspects of design in creating effective POP display programs. In this 2-part series, we will discuss 2 important economic aspects of effective …

If you take the time to read this blog, we will show you how to get your point of purchase displays absolutely free while dramatically increasing your profit. The secret to …

Wearable technology is one of the hottest segments of the technology industry. Smartwatches and fitness trackers are just two examples of wearable technology devices that can deliver real-time measurement of …

In today’s blog we’ll look at two point-of-purchase displays for the home improvement market. The home improvement market is closely tied to the residential real estate and home building markets, …

As a result of the proliferation of smart phones, tablets, wearable technology, and other connected devices as well as the rampant growth of other hot categories, the consumer electronics industry is projected to …

In practicing their craft, experienced POP display designers often tap into a variety of disciplines such as art, engineering, psychology, and economics. What if there were a scientifically-proven phenomenon that …

In this blog we’ll look at a number of important factors in pet store merchandising along with some examples of RICH LTD.’s work in point-of-purchase displays and store fixtures for the pet …

This is the third and final post of our blog series on product glorifiers. In our previous two blogs, we discussed the role of glorifiers as one of several types …

Many of our customers are not sure whether to go with a stock point-of-purchase (POP) display or a custom display for their merchandising program. There are many considerations to evaluate …