If you have a high-end product and are looking to create a POP retail display to go on the counter, on a shelf, or in a display case, you might want to consider creating a custom display box to showcase your product. In some cases, these display boxes can also function as the product packaging. In other cases, the display box can simply be used as a merchandising vehicle, and the product can be sold or shipped in its own box. In today’s blog, we’ll share some details about a high-end display box we created for a perfume brand House of Sillage that retails or $1000 a bottle.
Our customer for the high-end display box was House of Sillage. Our customer was looking for a premium box that could not only be used to merchandise it luxury brand of perfume but also could serve as the permanent packaging for the bottle. Our customer wanted a box that created a premium image that could help the consumer justify a very high price point for a bottle of perfume. At the same time, our customer wanted to ensure that the box was reasonably affordable since the cost of the box would have to be absorbed completely by each bottle of perfume.
The box we created was constructed of MDF with a high gloss white polyurethane finish (PU coated). A nice PU coat looks premium, but it is fairly labor intensive since getting the right finish often requires 6-8 coats. The inside of the box featured a felt-lined product insert that was designed to hold the perfume bottle and a screened printed cloth top.
The front of the box was designed to fold down, and the top of the box was hinged at the rear. The box was placed in the open position within a glass case for optimal merchandising effect.
We screen printed the brand’s logo on top of the box to promote the brand and reinforce the premium look.
We added a Swarovski crystal to the latch to help create the upscale image. With each sale, the box was place in a luxurious cloth bag with a drawstring.
The perfume box worked well for both merchandising and for product packaging. You can see how this concept could be easily adapted for other products or POP display purposes.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.