The global skin care market is estimated to reach $121 billion this year and nearly $11 billion in the U.S. alone by 2018. The fastest growing segment of the skin care market is natural and organic products which contain no unnecessary chemicals, parabens, additives or fillers. We have made dozens of retail POP and skin care displays for beauty products. In today’s blogpost, we’ll look at 8 examples of displays we have designed to help a number of brands stand out at retail in the hypercompetitive skin care market.
Our first example is a 4-shelf wood floor beauty display we created for Hang Ten’s line of high performance natural sunscreen. We built this skin care product display using solid pine wood with a washed finish. We added screen printed branding on the header and side signs to give the skincare display an authentic, California lifestyle feeling which is the essence of the Hang Ten brand.
Our second example is a countertop display we designed for a luxury soap company. Constructed of MDF with a white melamine finish, this simple counter shelf display was designed to make the packaging pop. We added a die-cut deader for branding.
We also designed a countertop wire version of the above retail skincare display in an effort to reach a lower price point. We retained the same header sign but changed the construction of the body to white powder coated wire with decorative curved wire on the sides to create a more feminine feel.
As you may have read in our other blogposts, we are a big fan of using bamboo in skin care displays, particularly when we are designing displays for organic or natural products. The counter display below is an example of a very simple branded platform for Coola’s natural and organic sunscreen line. We constructed this out of clear-coated carbonized bamboo and added laser-cut white acrylic dimensional letters to spell out the brand. We finished the display with a screen printed acrylic front lip attachment.
Speaking of bamboo, we also design the bamboo lotion dispenser below for Coola. It’s made out of the same bamboo material which acts as an attractive covering for the lotion dispenser. On this piece, we laser engraved the Coola branding instead of using acrylic letters. It’s ideal for its intended market which is the spas.
Our next example is a floor display we designed and manufactured for Skin Authority. Our objective was to make this simple, clean, and cost-effective. We used white MDF, screen printed on the bottom section, and added a die-cut PVC header sign.
Next, we created the countertop glorifier for Trilipiderm. We made the entire display out of acrylic, created two product slots, added screen printed branding and designed a clear acrylic sleeve for an interchangeable sign.
Our final example today is another countertop glorifier that we made for Dermasport’s line of skin care products for active people. We used a high gloss finish on the MDF base in which we cut recessed holes for the product. We included branding on the base and added a removable die-cut header sign. We thought the header graphics were a bit busy, but we went with what the customer wanted. We still think it turned out to be a simple, cost-effective, and attractive counter display.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.