There is a fine balance between creative point of purchase design and practical point of purchase design. The ultimate goal, of course, is to design something that is both creative and practical. We’ve seen our share of designs coming from ad agencies that are incredibly creative but simply impractical from a manufacturing standpoint. Sometimes these creative designs are possible to manufacture, but they are not economically practical.
In the initial stages of the POP design process it is often helpful to involve someone who has manufacturing experience to ensure that unbridled creativity is tempered by the practical realities of manufacturing and economics. Sure, many creative designs can subsequently be “value engineered” to take cost out and ensure the designs can be manufactured, but it is far more efficient to structure the design process so that material choices and manufacturing process considerations are incorporated early in the design work.
Let’s look at 5 examples of retail floor displays we designed that we feel strike the proper balance between creativity, manufacturability, and economic practicality. Some of them are more creative than others, but all of them at least meet the minimum of the balance we look for. All 5 examples we selected today come from the consumer electronics space.
Our first example is a glorifier floor display we designed for Griffin Technology’s Papernomad sleeve for iPads. The Papernomad is a very cool European-designed, 100% compostable iPad sleeve. You can draw, write, paint, and color on the water-resistant, tear-proof paper composite surface of the sleeve. We designed a circular fixture constructed of stained wood planks with a bottom storage area. We used an MDF top with a white laminate, clear acrylic stands, and a 3 dimensional painted tree which we made on our CNC machining center. We mounted the Papernomad samples to the wood tree and provided a coloring pen to allow people to write on the Papernomad sleeve.
Our second example is a pallet end cap display we designed for Direct TV. This display was built on a wood “pallet” base which was wrapped in Astroturf graphics. The rest of the display was constructed of corrugated material with printed graphics. We included a life-size football player figure, a TV graphic, and wall graphics on 2 sides. The display provided ample space for stacking boxed product.
The third example is a charging station display we created for Ventev. The actual charging station was built using smoked gray and orange acrylic. It incorporated 4 shelves for phone charging and a rear charging position for tablets. The display also included LED lighting and screen printed branding graphics. We created a plain black MDF pedestal to create a floor display, but the charging station was also designed to stand alone as a counter display.
Our fourth example today is a relatively simple 2-sided floor display we design for Mobile Edge, maker of a line of stylish laptop bags, notebook cases, and computer backpacks. This display was admittedly more practical than it was creative, but the total package worked to meet our customer’s objectives. We designed this knock-down fixture with a plain black MDF base, a center column that accommodated a large vertical graphic on both sides and 3 metal arms with hanging hooks on each side.
Finally, we designed a music kiosk for IF that was created to enable people to download music in retail locations like Subway and other similar locations. The main kiosk was constructed of sheet metal with a large digital screen, an aluminum laminated front face, silk screened branding, and a large painted MDF “IF” logo on the side of the kiosk.