In our business we have had opportunities to design POP displays for an incredibly wide range of products. Some products are relatively easy to merchandise while others are more challenging and require a lot of creativity. In today’s blog we will look at 5 completely different point-of-purchase displays that we hope will inspire you as you embark on your next display project.
The first display we will discuss was for a product that falls in the “hard to display” category. We were asked to create an outdoor umbrella display for Arden. The thing that made this project challenging is that outdoor umbrellas are large, and Arden had a full line of different colors and fabrics for their umbrellas. We created the floor display shown below which included a smaller angled version of the outdoor umbrella so shoppers could see the style and construction of the umbrella. We included a set of umbrella fabrics on a swivel post so a shopper could easily flip through the fabrics. We also included a set of double sided graphics which showed the real umbrellas in use and highlighted some of their features and benefits. All of this was accomplished in a remarkably small footprint.
The second POP display we will discuss is a footwear floor display we designed for Bijolie. Bijolie offers a unique line of footwear called “Swimflops.” The 4-sided spinning display shown below was constructed of MDF with multi-colored vinyl graphics, single peg hooks, shoe shelves with foot mannequin glorifiers, and clear acrylic brochure holders.
Third, we designed the counter display for Modular Robotics to showcase their “Moss” product. The challenge with the display was that the Moss product is a configurable robotics product that can be configured in multiple ways. We decided to show one configuration which we placed in an acrylic cube and then used a 7” digital media player to play continuous loop content to tell the Moss story and show different configurations. The display was constructed of MDF with a curved sintra panel and direct printed graphics.
Our fourth display example was for Star Products. Office products are generally not the sexiest products to display so we created the end cap shown below with the intention of making it simple and elegant. The display featured a metal tube frame with a neutral gray back panel, and dimensional full color header, scanner hooks, wire product holders, two-color sheet metal base and branded side rails.
Finally, we designed the shoe glorifier display shown below for Nina. This simple but impactful display was created using heat bent acrylic with lavender and white silk screening and silk screened logos. We designed the display to include 3 clear acrylic shelves. This display was simple in its design and construction but visually appealing.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.