40 Custom Shelf Displays to Inspire Better Merchandising-Part II

Welcome to Part II of our 4-part blog series on custom shelf displays. As we mentioned in our series opener, custom shelf displays offer a number of advantages over inline merchandising alternatives. For many types of products, they can provide a viable means to increase brand awareness, increase product sell-through, and drive a higher return on investment than options that involve utilizing existing store shelving. For example, one of the displays we’ll share today generated an astounding 3400% return on investment.

Custom shelf displays can be extremely effective as either a primary placement merchandiser or in helping to secure secondary placement with a retailer. If you missed Part I of our series, you can check it out here. Let’s take a look at our next 10 examples.

  1. Petco Vitamin Floor Display– This 2-sided mobile vitamin merchandiser features MDF construction with 8 shelves, 8 hooks, a side brochure holder, and base, side, shelf, and header branding.
Vitamin Custom shelf display

2.) Fabritech Bedding Display– We designed the Fabritech MDF floor glorifier display to showcase 3 pillows on branded slanted shelves and included a top bin for mattress and pillow protectors along with a PVC header sign.

Fabrictech Custom shelf display

3.) Leslie’s Island Shelf Display– We designed this 2-tiered mobile island shelf merchandiser for Leslie’s Pool Supply. It was designed to display robotic pool sweepers and hand-held pool cleaners. Engineered using heavy-duty construction, we incorporated double layered shelves with aluminum stand-offs, a center graphic panel on both sides, and product shelf graphics.

Leslies Custom shelf display

4.) Mexican Coke Rack– We made the 4-shelf Mexican Coke rack below for the grocery channel. This display featured solid yellow pine construction and included screen printed shelf bottoms, wire shelf grids, metal shelf corners, screen-printed side and shelf graphics, and a PVC header sign.

Coca-Cola Custom shelf display

5.) Innovacyn Counter Shelf Display– This simple 3-shelf custom counter display was constructed out of unfinished OSB board to create a natural look. We added branded shelf lips with a side brochure holder and a PVC header sign.

Innovacyn Custom shelf display

6.) Tieman’s Fusion Coffees Floor Display– We designed this coffee display to go into Sprout’s stores. We constructed the display out of pre-finished China birch and left the edges raw. We incorporated base and side vinyl graphics and spiced it up with a die-cut header sign with dimensional graphic accents. This is the display that generated a 3400% return on investment which you can read about in our mini case study blog post. We wrote a follow-up blog entitled How an Unknown Coffee Brand Outsold Starbucks 17 to 1 and Generated a 3400% Return on Their Retail Display Investment, which you might also find of interest.

Tiemans Custom shelf display

7.) Muscle Milk Shelf Merchandiser– This simply designed versatile 5-shelf floor merchandiser is shoppable from 4 sides. We used clear-coated solid Poplar for the uprights and pre-finished Birch plywood for the shelves. We finished it with die-cut PVC shelf and header graphics.

Muscle Milk Custom shelf display

8.) Fat Brain Toys Floor Display– Custom shelf displays don’t have to be boring. They can be fun. That was the idea behind the 3-sided floor display we created below for Fat Brain Toys. The primary material we used was pre-finished China birch plywood which we framed in colorfully painted solid pine. We added colorful shelf edge banding, wood rails for hooks, a bottom dump bin for bulk items, and attention-grabbing direct-printed graphics.

Fat Brain toys Custom shelf display

9.) Cherished Girl T-Shirt Cubby Shelf Display– This mobile 2-sided spinning t-shirt display features 10 shelves for t-shirts with adjacent clear acrylic sleeves to display t-shirt graphics. We used a bright pink laminate on MDF with black edge banding and added a die-cut MDF header sign with direct printed graphics on both sides.

Cherished girl Custom shelf display

10.) 5Fin Shelf Display– We created the 11-shelf apparel merchandiser below to have a strong retail presence. Like the display above, it has 10 shelf cubbies, but this display is constructed out of solid pine with a stained walnut finish. It includes a center hang bar and additional center platform shelf. We added full-length side PVC graphics and a solid wood framed header with a burlap back drop and a die-cut PVC graphic on 2 sides.

5 fin Custom shelf display

That’s it for today. We hope you’ll check out Part III of our series in which we will share 10 more examples of custom shelf displays.

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