Over the past several years, there has been a growing global awareness of the impact and damage that the sun can have on unprotected skin. In addition to sun protection products, the market for skincare products is also exploding as consumers increasingly turn to health and beauty products that can help them look and feel younger. Point-of-purchase displays play an incredibly important role in triggering purchase decisions for suncare and skincare products just as they do with virtually all personal care products. In today’s post, the first of a 2-part series, we’ll share 10 suncare, skincare and cosmetic retail display ideas that can be utilized in a wide range of retail settings- from boutiques and spas to surf shops, convenience stores, specialty retailers and more. In Part II, we’ll share 10 more display ideas. If you are looking for more inspiration, you might want to check out one of our previous blogs entitled 8 Examples of Retail POP Displays for Skin Care Products.
- Essentiel by Adele Counter Riser– After growing up on an organic commune in California where she was exposed to many biodynamic products and natural products sourced from the fields of France, Adele Uddo developed Essentiel by Adele- a natural hand, face, and body lotion. As the world’s top hand model, Adele had the credentials to develop a successful skincare product, but she found her product was getting crowded out by the many other personal care products with which she shared shelf space in the boutiques where her product was sold.
We developed a very simple and cost-effective bamboo riser with a direct printed logo and header sign which proved to be just enough to set her product apart from the other products that just sat on shelves.
- La Chatelaine Acrylic Display– Named as one of Oprah’s favorite things for 2019, La Chatelaine’s ultra-rich hand creams are made in France and come colorfully packaged in 9 varieties. We designed this 2-tier clear acrylic cosmetic display counter to hang the hand cream tubes. Our goal was to keep the display and the branding simple and let the product’s packaging do the talking.
- Sun Bum Gravity-Fed Lip Balm Display– Sun Bum was looking for a modular, gravity-fed lip balm display that could be used to merchandise 6 of its lip balm flavors. The company wanted the flexibility to offer 2 flavors or 4 flavors to smaller retailers as well. We designed the 2-tiered gravity-fed acrylic display shown below using a custom PMS-matched yellow acrylic. We screen printed branding on the top and sides, designed a way to insert interchangeable front-facing graphics, and embedded side and top magnets so the modules could stack or attach together side by side.
- Sun Bum Hanging Lip Balm Display– We designed a second lip balm display for Sun Bum using the same custom yellow acrylic material. Like the prior example, this display was 2-tiered to save on counter space. We screen printed the logo on the sides, embedded magnets, added internal pushers, and used hooks to hang the carded lip balm products.
- Sun Bum Coco Balm Counter Display– A third example of a lip balm display we designed for Sun Bum is the Coco Balm display shown below. This display was made out of white acrylic and was designed to hold a chipboard box of 36 lip balms. The display featured a base with an inset area for the box, a screen-printed front lip, and a removable branded back panel.
- Skin Authority 2-Tiered Counter Display– In addition to acrylic, bamboo is a fairly common material choice for skin care products because of its eco-friendly properties. We used carbonized bamboo to create a low-profile, 2-tierd display for Skin Authority’s Beauty Infusion Collection. We used our CNC machine to cut holes for the bottled product on the lower tier and then went with a flat riser for the boxed product on the upper tier. We added a removable die-cut digitally printed header sign.
- Skin Authority Single-Tier Counter Display– Similar to the above example, we designed a single tier version for bottled product only.
- Coola Floor Merchandiser– We designed this mobile skincare products merchandiser for Coola to go in high-end spas. Solid carbonized bamboo proved to be a good choice for the main material given its fit with Coola’s natural and organic product line. We accented the bamboo with white melamine MDF and added clear acrylic fencing on the floating shelves and a laser-cut white acrylic logo on the main cabinet door. The second picture below shows the inside cabinet storage.
- Hang Ten Solid Wood Product Riser– This simple solid wood product riser we designed for the Hang Ten suncare product line is just enough to organize the Hang Ten products while also setting them apart from the other products on the shelf. We used solid wood with a white washed finish and added a screen-printed logo on the front lip.
- NuFace Counter Display– NuFace asked us to design a countertop glorifier display for its at-home microcurrent skincare device. We used all acrylic construction to create a premium look, added a back riser, and finished the display with a die-cut back panel with a graphic showing the product in use.
Be sure to join us for Part II of this series in which we will share 10 additional examples of suncare and skincare displays.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.