The food and beverage category is crowded and highly competitive. Traditional CPG brands have seen growth stagnate amid challenges by upstart brands. The battle among brands is being waged on social media as well as at the point of sale. Effective visual merchandising and displays continue to be a critically important success factor for companies trying to maximize sales and build their brand. Today we will look at 10 food and beverage visual merchandising and display ideas that we hope will inspire you toward better merchandising.
- Crunk Counter Display– Among food and beverage products, energy drinks are particularly competitive. We designed the very cost-effective but well branded gravity-fed wire serpentine beverage display below to merchandise non-refrigerated Crunk Energy Drinks on the countertop.
- TD’s Brew & BBQ– We made the floor display shown below to maximize sell-through and accelerate growth of this award-winning Southwestern brand of sauces and seasonings. We built the display using solid wood with a rich dark stained finish to communicate the quality of the brand.
- Teak Tea– To help build brand recognition and attract shopper attention we designed the 4-shelf merchandiser shown below. We used solid unfinished birch plywood with a white washed finish and made the beverage display rack pop with interchangeable and colorful header, side, and shelf signs.
- Buddy Fruits Mobile Shelf Merchandiser– To help Buddy Fruits execute its off-shelf strategy and set its brand apart from more established brands with large promotional budgets, we designed the lower profile 4-shelf display shown below to fit into the produce department of major grocery store chains. We combined solid wood and plywood, added a golden oak stained finish, and combined permanent screen-printed branding with interchangeable side signs to create a mobile, highly versatile merchandiser.
- Canterbury Coffee Floor Display– As a part of its Resiprocate “One Sip at a Time” organic coffee campaign, we designed the one-sided metal display shown below. This sheet metal display featured 5 branded adjustable shelves and a direct printed header and flag sign.
- Kind Wire Floor Display– The objective of the floor display show below was to create a very cost-effective display that let the KIND brand do the talking. We went with all-wire knock-down construction and combined flat shelves with tiered shelves. We added a PVC header sign but otherwise put the focus on KIND’s colorful packaging.
- Robert Rothschild Farms Floor Display– We created the high capacity floor display shown below to merchandise Robert Rothschild Farm’s gourmet food line. We designed a decorative metal tube and wire frame, added solid wood stained shelves including a pull-out shelf for demonstration/tasting, incorporated a recipe card holder, and finished the display with header, side, and shelf signs.
- Coffee Floor Display– In contrast to the metal Canterbury Coffee display shown earlier, we created the 5-shelf coffee display shown below using solid pine. The display includes side and header branding and knocks down for cost-effective shipping and storage.
- Coca-Cola– We made this very low-profile mobile merchandiser for the grocery channel. We used a solid pine frame with casters and added shelf, side and PVC header signs.
- Clif Bar Floor Display– Like many food brands, Clif Bar was interested in a natural look so we designed the 6-shelf floor display using solid pine and plywood with a walnut stain. We added side and shelf signs as well as an attention-grabbing die-cut header sign.
The merchandising and displays that we showcased today are just a few examples of the many ways in which food and beverage products can be successfully merchandised in grocery, convenience, and specialty stores.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. He also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.