T Shirt Display Options from RICH LTD.’s Line of Stock Displays

Posted by Jim Hollen on May 23, 2017 2:30:00 PM

If you are in the business of selling t shirts or have a t shirt product in your product line and your objective is to sell through brick-and-mortar retailers, you probably understand the importance of having an effective t shirt display. There are lots of ways to display t shirts and many opportunities to develop custom t shirt displays that express the essence of your brand. We’ve written a number of blogs about t shirt displays. You can check out some of our most popular t shirt display blogs here:

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Topics: t shirt display

T Shirt Display Options: Using Solid Wood to Create a Natural Look

Posted by Matthew Kull on Aug 16, 2016 2:30:00 PM

We’ve recently been writing a fair amount about t shirt display ideas and also about how retail wood displays are trending. If you missed our recent blog series entitled “Creating Impulse Sales with an Effective T Shirt Display,” you can check out Part I here and Part II here. Likewise, our blog entitled “ Should You Invest in a T Shirt Display or Just Continue Selling on Amazon?,” was an eye-opener for us after digging into the data. If you missed that post, you should definitely check it out. In addition to our recent musings about t shirt displays, we have been sharing our thinking on wood displays. Two of our recent posts were: “ Wood Displays are Trending” and “ The Next Big Idea in Point of Purchase Design: Beetle Kill Pine.” Today we are going to combine these ideas and show lots of examples of solid wood displays that can be used to merchandise t-shirts as well as other apparel items.
 
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Topics: t shirt display

Should You Invest in a T Shirt Display or Just Continue Selling on Amazon?

Posted by Jim Hollen on Jul 26, 2016 2:30:00 PM

Say you’re in the t-shirt business, and you’re serious about growing your business. Like many t-shirt companies, you may have started out selling your t-shirts on line. It’s a logical place to start given that the barriers to entry are very low. It’s a way to get in the game quickly while also providing a way to get some market feedback on your product. If you want to take your business to the next level, you will inevitably have to evaluate the costs and benefits of getting your t-shirts into physical retail stores. Achieving retail success might mean forking over the money for a t shirt display. In today’s blog, we are using t-shirts as an example, but no matter what your product, it is important that you understand the true cost of selling on Amazon as well as the cost and benefits of investing in a point-of-purchase display for your product.
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Topics: t shirt display

Creating Impulse Sales with an Effective T Shirt Display- Part II

Posted by Jim Hollen on May 17, 2016 3:00:00 PM

In Part I of this blog series, we discussed the rise of online t-shirt sales, the continued shift toward t-shirts as an impulse item, and the importance of creating an effective t shirt display to maximize impulse sales. We also reviewed 3 common but ineffective approaches to merchandising t-shirts. Our merchandising thesis applies well beyond the t-shirt category and should be considered within the overall context of the broader retail market.
 It’s hard not to notice that it’s been a rough few months for retail. Some segments of retail, like fast fashion, are simply brutal. Aeropostale, the once-mighty teen retailer, is the most recent casualty in that space. Sporting goods has also taken it on the chin with the impending demise of Sports Authority and Sports Chalet. One of the things these 3 retailers have in common is that they all sell t-shirts and apparel, albeit with somewhat different target customers. With the meteoric rise of online retailing and the competitive bloodbath in which many brick and mortar retailers find themselves, it got us thinking about how the landscape is changing and what it might mean for merchandising and selling apparel in general and t-shirts in particular. In today’s post we’d like to share a number of examples of how t-shirts can be merchandised effectively to drive impulse sales.

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Topics: Retail POP Displays, t shirt display

Creating Impulse Sales with an Effective T Shirt Display- Part I

Posted by Jim Hollen on May 12, 2016 2:30:00 PM

You probably know the story of brothers Bert and John Jacobs who started a T-shirt business after graduating from college. They sold their t-shirts out of their van, in college dorms, and at street fairs. After 5 ½ years they had just $78 in the bank. It was at that point they decided that our country was in a national funk driven largely by negative media messaging. That insight led them to create a t-shirt with positive messaging: Life is Good. They printed 48 Life is Good T-shirts, took them to a street fair, and sold out within the first hour. They went on to build a $100 million company that sells t-shirts, hats, apparel and other items online and in 4500 retail stores. Yes, the T-shirt industry is big business. In this first of a two-part series, we’ll discuss why in-store merchandising of t-shirts is becoming increasingly important.  We’ll also review a number of conventional but relatively ineffective ways to display t-shirts. Then in our next blog, we’ll share what we think are better, more visual appealing more ways to display t-shirts, and we’ll discuss how the right t shirt display can help to drive impulse sales.
 

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Topics: POP Retail Display, t shirt display

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