A Sunglass Display That Caught the Attention of Shaquille O’Neal and 19 Other Sunglass Display Ideas- Part I

Posted by Jim Hollen on Feb 21, 2017 2:30:00 PM

After a brutal winter of temperatures that plummeted into the 60s and brought a few gentle showers, we here in San Diego are ready for spring. Among other things, spring means sunglass season so we are excited to continue sharing our thoughts about merchandising in this essential fashion accessory category. In our last blogpost, we outlined 10 best practices for designing and merchandising a sunglass display. If you missed our post, you can check it out here.
In today’s post, we’ll share 10 sunglass display ideas which we hope will serve as inspiration for your next POP eyewear display project. In our next blogpost, we’ll share 10 more examples of sunglass displays.
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Topics: Sunglass Displays

Sunglass Display: 10 Merchandising Rules of the Road

Posted by Jim Hollen on Feb 14, 2017 2:30:00 PM

Sunglass season is around the corner so we thought it would be timely to share some best practices for merchandising sunglasses or really any kind of eyewear. After laying out these sunglass display best practices in today’s blogpost, we’ll share 20 examples of sunglass displays in our next two posts with the hope of offering some creative inspiration for your next POP eyewear project.
When it comes to sunglasses, it’s all about perceived value so investing in a nice display goes a long way in convincing shoppers that your glasses are high quality and worth the price.
Here are 10 basic design and merchandising principles that apply to any sunglass display:

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Topics: Sunglass Displays

Sunglass Display Cross-Merchandising Ideas

Posted by Jim Hollen on Sep 1, 2016 2:30:00 PM

Cross-merchandising is a time-tested retailing technique that is proven to increases sales. Cross-merchandising is different that upselling or bundling. Upselling is where you persuade a customer to buy a more expensive item than he or she initially intended to buy. Bundling is where you package 2 or more items together typically at a discounted price and get the customer to spend more than he or she would have otherwise. Both upselling and bundling are effective ways to increase revenue in brick-and-mortar stores as well as online. Today, however, we’ll look at a related technique which is cross-selling or cross-merchandising. We’ll specifically look at 5 ideas for using a sunglass display to increase sales through cross-merchandising.
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Topics: Sunglass Displays

5 Common Mistakes to Avoid on Your Next Retail POP Display Project

Posted by Jim Hollen on May 5, 2016 3:29:48 PM

We work on hundreds of retail POP display projects a year. Our projects encompass large and small retailers, well established brands, start-up companies, and companies in between. We also work across a broad range of industries. The benefit of the breadth of our work is that it gives us perspective and experience to know what works and what doesn’t work. Today we’ll discuss 5 common mistakes that we see typically when a new customer is embarking on a retail POP display project.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Retail POP Displays, Custom Design, Point of purchase design, Electroniics Retail Display, Sunglass Displays

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