Retail POP Displays Need to Stand Out Yet Fit In

Posted by Jim Hollen on Oct 11, 2016 2:30:00 PM

In their best-selling book Beyond Jennifer & Jason, Madison & Montana: What to Name Your Baby Now, authors Linda Rosenkrantz and Pamela Satran claim that the best names are ones that stand out yet fit in. What’s true for baby naming is also true for retail POP displays. Most of our discussion regarding what makes a good point of purchase display focuses around how a display can make a product stand out in a busy retail environment. While standing out is a necessary attribute of a great display, it’s not sufficient. A great display must also fit in with the décor of the retail store.
We’ve witnessed our share of healthy debates between brands who want to create a POP display that is consistent with their brand image and retailers who want to support the brand’s unique identity but also want to create an attractive, consistent look within their stores. Striking the appropriate balance can be tricky, but it’s important to get right in order to have a successful merchandising program.

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Topics: Retail POP Displays

Retail POP Displays: 3 Lessons Learned from The Latest Episode of “The Profit”

Posted by Jim Hollen on Sep 20, 2016 2:30:00 PM

We recently had an opportunity to be a part of the last episode of CNBC’s “The Profit” which featured our customer Flex Watches and aired on September 13, 2013. We provided some background on what to expect from the episode in our blog which we published the day the show aired. If you missed it, you can read it here. Flex Watches is a charity-centric watch company based in California.  The show features Camping World CEO and serial entrepreneur Marcus Lemonis who helps turn around struggling small businesses by providing his business expertise and investment capital in exchange for equity. Although we were not mentioned by name on the show, our role was to create the two final retail POP displays they used in their presentation to global retailer Flip Flop Shops. Having had the opportunity to watch the show, we wanted to share our take on the 3 most important lessons learned.
 
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Topics: Retail POP Displays

Retail POP Displays: How to Get Men to Buy Feminine Products

Posted by Jim Hollen on Sep 15, 2016 2:30:00 PM

Getting men to buy products that are traditionally made for and marketed to women can be an exasperating challenge. But, solving that problem could mean doubling the size of your available market. We’re not talking about getting men to buy things like whiskey, sports equipment, and chain saws. We’re talking about getting men to buy things like skin care products, grooming products, and other types of cosmetic and health and beauty products that are traditionally designed for women.  Recent research by a Stanford Business School professor provides insights that help to better understand the male ego and the implications for consumer buying behavior. Can this research be applied to designing retail POP displays?  We think so.
 

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Topics: Retail POP Displays

Creating Impulse Sales with an Effective T Shirt Display- Part II

Posted by Jim Hollen on May 17, 2016 3:00:00 PM

In Part I of this blog series, we discussed the rise of online t-shirt sales, the continued shift toward t-shirts as an impulse item, and the importance of creating an effective t shirt display to maximize impulse sales. We also reviewed 3 common but ineffective approaches to merchandising t-shirts. Our merchandising thesis applies well beyond the t-shirt category and should be considered within the overall context of the broader retail market.
 It’s hard not to notice that it’s been a rough few months for retail. Some segments of retail, like fast fashion, are simply brutal. Aeropostale, the once-mighty teen retailer, is the most recent casualty in that space. Sporting goods has also taken it on the chin with the impending demise of Sports Authority and Sports Chalet. One of the things these 3 retailers have in common is that they all sell t-shirts and apparel, albeit with somewhat different target customers. With the meteoric rise of online retailing and the competitive bloodbath in which many brick and mortar retailers find themselves, it got us thinking about how the landscape is changing and what it might mean for merchandising and selling apparel in general and t-shirts in particular. In today’s post we’d like to share a number of examples of how t-shirts can be merchandised effectively to drive impulse sales.

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Topics: Retail POP Displays, t shirt display

5 Common Mistakes to Avoid on Your Next Retail POP Display Project

Posted by Jim Hollen on May 5, 2016 3:29:48 PM

We work on hundreds of retail POP display projects a year. Our projects encompass large and small retailers, well established brands, start-up companies, and companies in between. We also work across a broad range of industries. The benefit of the breadth of our work is that it gives us perspective and experience to know what works and what doesn’t work. Today we’ll discuss 5 common mistakes that we see typically when a new customer is embarking on a retail POP display project.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Retail POP Displays, Custom Design, Point of purchase design, Electroniics Retail Display, Sunglass Displays

Test Your Knowledge of Overseas Manufacturing and Importing of Retail POP Displays with This 10-Question Quiz

Posted by Matthew Kull on May 3, 2016 1:14:56 PM

In one of our recent blogs we featured a 10-question quiz to test your overall knowledge of retail POP displays. If you missed our quiz, you can take it here. In today’s blogpost, we put together another short 10-question quiz. This quiz is designed to test your general knowledge of overseas manufacturing and importing of retail POP displays. Let’s see how you do. At the end of the quiz we provide answers with brief explanations as necessary.


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Topics: Point-of-Purchase Retail Displays, Retail POP Displays

8 Examples of Retail POP Displays for Skin Care Products

Posted by Jim Hollen on Apr 28, 2016 12:34:22 PM

The global skin care market is estimated to reach $121 billion this year and nearly $11 billion in the U.S. alone by 2018. The fastest growing segment of the skin care market is natural and organic products which contain no unnecessary chemicals, parabens, additives or fillers. We have made dozens of retail POP displays for skin care products. In today’s blogpost, we’ll look at 8 examples of displays we have designed to help a number of brands stand out at retail in the hypercompetitive skin care market.

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Topics: Retail POP Displays, Cosmetic Display, Beauty Supply Display

Point of Purchase Design for HD Digital Audio System- One of Our All-Time Coolest POP Displays

Posted by Jim Hollen on Apr 26, 2016 2:12:06 PM

Last week we completed production on an ultra cool POP display that was designed to showcase Bluesound’s HD digital audio system. Bluesound has developed a cutting-edge 24-bit pure digital platform that enables you to have the total HD audio experience in every room wirelessly.  When it comes to musical detail, texture, and volume, the Bluesound system is something you need to experience for yourself. And, the display we built did just that: it created a complete and authentic user-controlled listening experience. From a point of purchase design and execution standpoint, the Bluesound display was at the same time challenging and fun.

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Topics: Design, Retail POP Displays, Point of purchase design, audio retail display

Point of Purchase Design for Convenience Stores- Part I

Posted by Jim Hollen on Apr 12, 2016 2:30:00 PM

We had an opportunity to leverage our point of purchase design experience to improve the merchandising effectiveness in a growing chain of convenience stores in the Northeast. The primary advantage that this chain had over its competition was store size. Its stores average 4500 square feet compared to less than half of that for its competitors. Because of their larger format stores, they viewed Wal-Mart and dollar stores as their direct competition in addition to their smaller format convenience store rivals.

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Topics: Retail POP Displays, Custom Design, POP Retail Display, Custom Retail Displays, convenience store

Test Your Knowledge of Retail POP Displays with This 10-Question Quiz

Posted by Jim Hollen on Apr 5, 2016 2:30:00 PM

We put together this short 10-question quiz to test your knowledge of retail POP displays. Take the quiz to find out if you know as much as you think you know. At the end of the quiz we provide answers with brief explanations as necessary.

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Topics: Retail POP Displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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