In 2008 we wrote a white paper entitled “
The Impending Transformation of Front-End Merchandising
.” In the paper we constructed what we thought was a compelling argument for why a fundamental transformation was imminent in the merchandising approach retailers were taking at the front-end of their stores. We pointed out that other areas of the store had changed over the years, but the check-out area and surrounding front-end of stores have largely remained unchanged over the last 50 years. Well, since the time we wrote the article not much has changed in the world of front-end merchandising. Perhaps we were slightly ahead of our time. We still believe the argument holds, and for the first time we are starting to see some progress to suggest we might have been on to something back in 2008.