Retail Counter Displays- Increase Sales with Effective Countertop Merchandising- Part III

Posted by Jim Hollen on Nov 7, 2017 2:30:00 PM

Today’s blog is the final post in a 3-part series on retail counter displays and how effective countertop merchandising can drive product sales. As we have pointed out, countertop space is hard to get but is one of the best places to drive impulse sales in any retail store. It is particularly important to keep the footprint of counter displays relatively small because countertop real estate is typically limited in most stores. Keeping your footprint small will help increase your chances of getting placement in a greater number of retailers.

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Topics: Retail Counter displays

Retail Counter Displays- Increase Sales with Effective Countertop Merchandising- Part II

Posted by Jim Hollen on Oct 31, 2017 2:30:00 PM

Today’s blogpost is Part II in our 3-part series on retail counter displays. Our primary objective is to share examples of different types of counter displays that can drive sales on the countertop. As we mentioned at the start of this series, retail counter space is perhaps the most valuable real estate in most stores because it tends to be limited in terms of availability while also being among the most trafficked areas of a store (particularly by the cash register). In Part I of our series, we focused primarily on wood counter displays. If you missed it, you can check it out here. Today, we’ll concentrate on metal counter displays. Let’s get started.

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Topics: Retail Counter displays

Retail Counter Displays- Increase Sales with Effective Countertop Merchandising Part I

Posted by Jim Hollen on Oct 24, 2017 2:30:00 PM

Counter space is the most valuable space in most retail stores for three primary reasons. First, it generally represents a very small part of an overall store’s footprint. Its scarcity is a key driver of its value in the same way that beachfront property is more pricey than inland real estate. Second, it tends to get more shopper traffic than other areas of a store, particularly if it is located by the checkout area. Third, it is one of the best places to drive impulse sales, particularly again if it is by the checkout area. Today’s blog is the first in a 3-part series on retail counter displays in which we’ll show lots of examples of effective countertop POP displays that are designed to drive sales.

 

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Topics: Retail Counter displays

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