Creating Impulse Sales with an Effective T Shirt Display- Part I

Posted by Jim Hollen on May 12, 2016 2:30:00 PM

You probably know the story of brothers Bert and John Jacobs who started a T-shirt business after graduating from college. They sold their t-shirts out of their van, in college dorms, and at street fairs. After 5 ½ years they had just $78 in the bank. It was at that point they decided that our country was in a national funk driven largely by negative media messaging. That insight led them to create a t-shirt with positive messaging: Life is Good. They printed 48 Life is Good T-shirts, took them to a street fair, and sold out within the first hour. They went on to build a $100 million company that sells t-shirts, hats, apparel and other items online and in 4500 retail stores. Yes, the T-shirt industry is big business. In this first of a two-part series, we’ll discuss why in-store merchandising of t-shirts is becoming increasingly important.  We’ll also review a number of conventional but relatively ineffective ways to display t-shirts. Then in our next blog, we’ll share what we think are better, more visual appealing more ways to display t-shirts, and we’ll discuss how the right t shirt display can help to drive impulse sales.
 

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Topics: POP Retail Display, t shirt display

Point of Purchase Design for Convenience Stores- Part I

Posted by Jim Hollen on Apr 12, 2016 2:30:00 PM

We had an opportunity to leverage our point of purchase design experience to improve the merchandising effectiveness in a growing chain of convenience stores in the Northeast. The primary advantage that this chain had over its competition was store size. Its stores average 4500 square feet compared to less than half of that for its competitors. Because of their larger format stores, they viewed Wal-Mart and dollar stores as their direct competition in addition to their smaller format convenience store rivals.

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Topics: Retail POP Displays, Custom Design, POP Retail Display, Custom Retail Displays, convenience store

Retail POP Displays for New Products

Posted by Jim Hollen on Mar 31, 2016 1:33:32 PM

Let’s say you have a new product that has been selling well online, and you want to take a shot at broadening your distribution by selling through physical retail stores.  There are a lot of factors to consider in making this type of strategic decision.

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Topics: Corrugated Display, Design, Custom Design, Point of purchase design, POINT OF PURCHASE DISPLAY, POP Retail Display, Health Products

POP Retail Displays Built for Configurability and Modularity

Posted by Jim Hollen on Mar 24, 2016 2:30:00 PM

We are big fans of POP retail displays that are designed to be highly configurable and modular. There is huge benefit in designing a basic display that can accommodate a variety of accessories in order to meet specific retailer needs or product requirements. While we could share dozens of examples, we thought today we would just focus on 1 display we designed that can be configured in multiple ways. We’ll look at just 4 variations although there are many more possibilities.

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Topics: POP Retail Display

Retail POP Displays for the Outdoor Retailer Market- Part I

Posted by Jim Hollen on Mar 3, 2016 2:30:00 PM

We design and manufacture retail POP displays for over 20 retail vertical markets such as food and beverage, health and beauty, consumer electronics, etc. Out of all the vertical markets we serve, the outdoor retailer market is one of our favorites. Why? Because it is not only a growing market, but it is trendy, fun, and healthy. It’s got a lot of positive energy, and we like the fact that many brands within the outdoor retail market are very forward thinking when it comes to products and, more importantly, merchandising. In today’s blog, we’ll look at one of our hot-off-the-press outdoor retailer projects. Then, stay tuned for our next blog (Part II) where will show you 3 more of our recent outdoor retailer store fixtures.

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Topics: Design, Retail POP Displays, Outdoor Retail Display, POP Retail Display

A POP Retail Display for a $1000 Bottle of Perfume

Posted by Jim Hollen on Feb 18, 2016 1:05:39 PM

If you have a high-end product and are looking to create a POP retail display to go on the counter, on a shelf, or in a display case, you might want to consider creating a custom display box to showcase your product. In some cases, these display boxes can also function as the product packaging. In other cases, the display box can simply be used as a merchandising vehicle, and the product can be sold or shipped in its own box. In today’s blog, we’ll share some details about a high-end display box we created for a perfume brand House of Sillage that retails or $1000 a bottle.

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Topics: Design, POP Retail Display

5 Retail Counter Displays You Can Take to the Point of Purchase Design Bank

Posted by Jim Hollen on Feb 11, 2016 2:30:00 PM

We are passionate about point of purchase design. We love designing and manufacturing what we design. We like talking about it, sharing our ideas, and looking for ways to continually get better at what we do. It is in that spirit that we’ll share 5 examples of retail counter displays we designed. While they all happen to come from the consumer electronics category, they could be easily adapted to fit almost an industry.

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Topics: Design, Toy Displays, Custom Design, POINT OF PURCHASE DISPLAY, POP Retail Display

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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