POP Displays- Custom and Stock Displays from RICH LTD.’s New 2019 Catalog

Posted by Jim Hollen on Jan 31, 2019 2:06:02 PM

POP displays are a bit like the fashion industry: They must continually evolve to meet the changing needs of retailers and brands. In many of our blogs we try to share examples of our display work across a broad range of industries, products, display types and categories. While much of the work we do involves custom retail displays, we also try to share examples of some of the stock displays we offer that are ready to ship right away. We work with many of our customers to customize our stock displays by adding custom signs and various accessories.

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Topics: retail pop display, pop displays

POP Displays- 10 Cost-Effective Examples of Using Different Materials to Maximize Merchandising Effectiveness

Posted by Jim Hollen on Nov 13, 2018 2:30:00 PM

In today’s blog, we’ll look at 10 recent examples in which we used different types of materials to create POP displays that are affordable, functional, and effective from a merchandising standpoint. We get a lot of questions from customers and prospects regarding the best materials to use so we thought it would be helpful to show a variety of examples of how different materials can be used. The answer as to what materials are best to use in creating your POP display can be summed up in two words: it depends. It depends on durability requirements, aesthetic objectives, functionality goals, holding capacity, store décor considerations, budget availability, project timing, and much more. Let’s look at some practical day-to-day examples of POP displays to see what materials we used and how we used them.

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Topics: pop displays, Custom POP displays

How Customizing Stock POP Displays Can Help You Avoid the Impact of Tariffs

Posted by Jim Hollen on Oct 9, 2018 2:30:00 PM

We’ve recently heard a lot of concern about tariffs on POP displays manufactured in China. The current 10% tariff is inclusive of all of the HTS codes that are typically used to import POP displays from China. On January 1st, tariffs are expected to increase to 25%, which will certainly have a greater impact on display manufacturers who manufacture in China as well as their customers who are likely to see price increases.

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Topics: pop displays, Custom POP displays

Muhammad Ali and the Value of Incorporating Storytelling in Your POP Display

Posted by Jim Hollen on Sep 18, 2018 2:30:00 PM

It started with an elementary school writing assignment. I was probably 8 years old. Our teacher asked us to write a poem about someone we admired. I still remember the opening lines of my poem. It went like this: “There once was a boxer named Cassius Clay, Muhammad Ali as he would say.” It was my way of introducing one of the most famous sports heroes of all time. The poem chronicled Ali’s triumphant victory in which he won the World Heavyweight title in an epic fight with Joe Frazier. I still remember the beginning of the final stanza of the poem: “In the 15th round Ali saw, an open path to Frazier’s jaw.”

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Topics: pop displays, Custom POP displays

POP Displays and the Power of Disruption

Posted by Jim Hollen on Jul 10, 2018 2:30:00 PM

Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap, but rather, those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change, but it makes people take notice. Disruptors control the narrative often because they change our way of life- think Uber in the transportation industry, Amazon in retail, Apple in music, and yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. In today’s blog, we’ll offer a framework to help you leverage the power of disruption through POP displays as a means of driving incremental sales and improving brand recognition.

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Topics: pop displays, Custom POP displays

This 3-Minute Video Will Change Your View on the Future of Retail and POP Displays

Posted by Jim Hollen on May 15, 2018 2:30:00 PM

I remember getting an iPhone 4S in 2011 which Apple introduced with the beta version of Siri, a personal virtual assistant technology it had acquired in 2010. Voice recognition technology had been around for a long time, but Siri was the first broad-domain, conversational spoken-language mobile app assistant deployed at scale. I grilled Siri pretty hard with questions like, “Who is the President of the Ecuador? What is the square root of 148?”, and so on. With more playful questions like ‘Why did the chicken cross the road?”, I would get answers back like “Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference, according to Einstein.” I concluded that Siri was pretty smart and also a bit sassy. But, after a few weeks of use, I found that the novelty began to wear off and my frustration began to grow when she wasn’t able to understand some fairly basic things that I asked of her. I got tired of repeating myself and soon fell into a pattern of on non-use that lasted for several years. As subsequent releases of Siri improved, I began using her more for things like directions, calling friends and family, and dictating texts and emails. However, it wasn’t until this year’s Consumer Electronics Show that I really began to realize how big voice-activated virtual personal assistant technology is going to be and how transformative it could be for the retail industry and for those of us who design and manufacture POP displays.

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Topics: pop displays, Custom POP displays

How POP Displays Can Tap into the Secrets of Staying Power of Iconic Brands

Posted by Jim Hollen on May 8, 2018 2:30:00 PM

How do some brands become iconic and what are the secrets to the staying power that enables them to remain recognized around the world for decades? In his new book Iconic Advantage: Don’t Chase the New, Innovate the Old, design innovator and innovation advisor Soon Yu seeks to answer that question by studying 50 companies, some of which were built around brands that achieved “timeless relevance” and others whose brands were once widely recognized and have since fallen out of favor and faded away. Understanding how to create an iconic brand has significant economic implications. According to Yu’s research, brands with iconic properties deliver 3 times the profits of other brands. In today’s blog, we’ll dive into 5 secrets that Yu says are behind the staying power of iconic brands, and we’ll discuss some of the implications of those secrets for POP displays.

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Topics: pop displays, Retail POP Displays3, Custom POP displays

POP Displays- Custom and Stock Displays to Meet a Broad Range of Merchandising Needs

Posted by Jim Hollen on Feb 13, 2018 2:30:00 PM

For more than 30 years, we’ve tried to meet our customers’ needs by offering a unique line of ready-to-ship retail stock displays as well as a wide range of custom POP displays. Each year we publish a catalog which showcases some of our recent custom display work and also includes our full line of stock displays. With over 30 inspiring custom POP display examples and more than 100 stock displays, our RICH LTD. 2018 catalog is a great resource for all things POP.

The cover of this year’s catalog features an incredible photo of a Washington ice cave which was taken by one of our talented in-house photographers and graphic artists. Our cover serves as a reminder of the many ways in which nature can inspire us in the design work we do. You can download our catalog here.


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Topics: pop displays

POP Displays for Wine & Spirits- 11 Practical and Affordable Examples

Posted by Jim Hollen on Jan 16, 2018 2:30:00 PM

POP displays are enormously important in the wine and spirits industry, particularly since 40% of shoppers who buy alcoholic beverages have not decided what they are going to purchase when they walk into a store. Of the 60% who do have a planned purchase, 21% end up changing their minds once they are in the store. So, having an effective POP display can not only help in brand-building, but it can be the swing factor in capturing incremental sales at the point of sale.

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Topics: pop displays, POP Display

POP Displays: 3 Economic Lessons That Will Help You Make More Money-Part III(And Why So Many Customers Miss Them)

Posted by Jim Hollen on May 16, 2017 2:30:00 PM

This is the third blog in our 3-part series on the economics of POP displays. In Part I of this series, we laid out a compelling case for accelerating the time to market and demonstrated that getting to market faster provides more economic benefit than having to wait for a display that might be deeply discounted. In Part II of this series, we discussed the importance of paying attention to box size early in the design process and the significant impact it can have on shipping economics. If you missed those blogs, you can read Part I here and Part II here.  Today we’ll dig into Lesson 3 which focuses on the economic truth behind the decision to go with a corrugated vs. a permanent POP display.

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Topics: pop displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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