Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part II

Posted by Jim Hollen on Mar 12, 2019 2:30:00 PM

Welcome to Part II of our blog series on point-of-purchase signs and graphics that drive brand awareness and increase sales. In Part I of this series we shared more than 15 examples of signs of various types, including slatwall signs, multi-layered signs, metal tacker signs, laser-engraved wood signs, screen-printed wood and acrylic signs, second-surface printed acrylic signs, and dimensional letter signs. If you missed Part I, you can check it out here. Today we’ll share 13 more examples across 9 additional categories of signs. Let’s get started.

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Topics: point-of-purchase signs

Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part I

Posted by Jim Hollen on Mar 5, 2019 2:30:00 PM

Point-of-purchase signs and graphics are critical components of effective point-of-sale merchandising and sales generation. Without them it is extraordinarily difficult to create the level of brand awareness necessary to compete in the busy world of brick-and-mortar retailing, particularly if you are an emerging brand or find yourself trying to survive in an intensely competitive product category. The focus of today’s post is to share more than 15 examples of different types and treatments of POP signs and graphics so as to create a universe of possibilities to consider when you embark on your next retail display project. It’s worth noting that our examples do not represent an exhaustive set of possibilities. We’ve tried to focus on relatively common and highly manufacturable treatments. We deliberately excluded a number of perfectly good approaches like foil stamped signs with embossing in favor of more mainstream treatments. In Part II of this blog series we will cover 9 more sign categories and 13 more example so we hope you will explore that post as well.

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Topics: Custom POP displays, point-of-purchase signs

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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