5 Common Mistakes to Avoid on Your Next Retail POP Display Project

Posted by Jim Hollen on May 5, 2016 3:29:48 PM

We work on hundreds of retail POP display projects a year. Our projects encompass large and small retailers, well established brands, start-up companies, and companies in between. We also work across a broad range of industries. The benefit of the breadth of our work is that it gives us perspective and experience to know what works and what doesn’t work. Today we’ll discuss 5 common mistakes that we see typically when a new customer is embarking on a retail POP display project.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Retail POP Displays, Custom Design, Point of purchase design, Electroniics Retail Display, Sunglass Displays

Test Your Knowledge of Overseas Manufacturing and Importing of Retail POP Displays with This 10-Question Quiz

Posted by Matthew Kull on May 3, 2016 1:14:56 PM

In one of our recent blogs we featured a 10-question quiz to test your overall knowledge of retail POP displays. If you missed our quiz, you can take it here. In today’s blogpost, we put together another short 10-question quiz. This quiz is designed to test your general knowledge of overseas manufacturing and importing of retail POP displays. Let’s see how you do. At the end of the quiz we provide answers with brief explanations as necessary.


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Topics: Point-of-Purchase Retail Displays, Retail POP Displays

5 Challenging Custom Retail Displays We Made For Brighton Collectibles

Posted by Jim Hollen on Apr 7, 2016 5:22:34 PM

Over the years we’ve made thousands of custom retail displays for Brighton Collectibles. Brighton is a fashion accessories manufacturer and retailer with over 180 stores. They also sell their jewelry, handbags, and other accessories through more than 5000 boutiques. Brighton’s products are unique in the highly competitive and rapidly changing fashion accessories market. As with their products, Brighton is very design-oriented and meticulous about the displays that go into their stores. Their displays have been among the most challenging displays to manufacture due to the material combinations, quality and finish level requirements, and unique design elements. Today we’ll share a brief overview of just 5 of these fixtures.

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Topics: Point-of-Purchase Retail Displays, Custom Design, Point of purchase design, Custom Retail Displays

For Effective POP Retail Displays Keep Your Signage Simple

Posted by Jim Hollen on Feb 4, 2016 5:35:23 PM

We work with a lot of companies who are extraordinarily passionate about their product. It’s their baby, and they want to share the story of their product with the world. More than anyone, they know the detailed features and benefits of their product, and they often believe that sharing the finer points of their product with potential customers will help to sway them toward making a purchase. But when it comes to POP retail displays, companies should resist the urge to provide all of the gory details in the signage that accompanies their display.

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Topics: Point-of-Purchase Retail Displays, Design

Our Top 5 Blogs on Custom POP Displays

Posted by Jim Hollen on Feb 2, 2016 1:30:00 PM

We have written hundreds of blogs over the last few years. Today we would like to share our top 5 blogs based on readership. So let’s get right to it.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Design

Inspiration for Point of Purchase Design

Posted by Matthew Kull on Jan 26, 2016 3:00:00 PM

In today’s blog we’ll share 5 examples of retail merchandisers that will hopefully serve as inspiration for your next point of purchase design project. Custom POP design is much more of an art than a science. Getting the measurements right and incorporating customer requirements are probably as close as it gets to science, but beyond that it becomes much more about art and creativity. Let’s look at 5 custom POP displays that the RICH LTD. design team has created.

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Topics: Point-of-Purchase Retail Displays, Design

Point of Purchase Design and the Future of Retail Sales Growth

Posted by Jim Hollen on Jan 21, 2016 2:30:00 PM

Last week Wal-Mart announced it is closing 269 stores, 154 of which are in the U.S. Wal-Mart’s stock has declined 30% in the last 12 months so it’s no surprise that the company is taking aggressive action to improve its financial performance. Given the rise in online shopping and the way in which retail store footage has outpaced population growth over the last decade, additional store closures should be widely expected. Retail is a mature business with excess capacity so rationalizing that capacity is a natural part of the evolution of the industry. So given this environment, what are the implications for point of purchase design?

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Topics: Point-of-Purchase Retail Displays, Design

Custom POP Displays: Are They Worth the Investment?

Posted by Jim Hollen on Jan 19, 2016 2:30:00 PM

Say you have a new product line that you are trying to sell through brick and mortar retailers. You’ve been selling it online with good results. So now you are thinking about taking the next step and trying to land some big retail accounts. Based on preliminary discussions with some target retailers, you think your product can get placed inline on the retailer’s new plan-o-gram. The good news is that you won’t have to spend much to get your product on the shelf. The bad news is that your product is likely to blend in with all the other products on the shelf and might be missed by shoppers who might otherwise be interested in your product. So what about pushing the buyer to go off-shelf? Creating custom POP displays would require more upfront cash. Is it worth the investment?

In the overwhelming majority of cases, the answer is yes. There are a number of important considerations:

1)    Evaluate a custom POP display as an investment, not a cost- It’s worth doing the analysis. Run the numbers. Look at low, medium, and high potential sell-through numbers. Be sure to calculate your return on investment and your payback. An upfront display investment will surely cut into your profit margins in the early part of your program, but you sales will almost certainly be higher so once the display is paid off your margins should really start to improve.

2)    Analyze your program from the perspective of the retailer- Granted, you need to start by understanding your own economics to make sure the program you are proposing makes sense for you. However, you will also need to figure out the retailer’s economics. View your custom point-of-purchase display as a profit center. Calculate the amount of profit the retailer stands to make by allowing you to have a freestanding display and supporting your program. Communicate the economics to the retail buyer and show them why it makes sense for THEM.

3)    Get the retail buyer to commit to placement and timeframe- Before making an investment in a custom display program, make sure you understand the space you are being allocated. Will your freestanding display be placed in the front of the store or in a remote, dimly lit back corner of the store? Display placement makes a big difference to the sales performance of your product. Also, make sure you get a commitment with regard to the time your display will be permitted to stay in the store. If the retailer can only commit to a 90-day trial, you should be careful about how much you are investing in your display. On the other hand, if the retailer gives you a 2-3 season commitment, then your chances for getting a high return on investment on your display go up.


4)    Make sure your custom display is effective- Be sure your display has a tight footprint since your program will likely be judged on its ability to drive sales per square foot. In addition, make sure your display provides an effective way to merchandise your product, promote your brand, and connect with the customer to drive sales. There is a world of difference between the results that a good display can generate vs. the results that a great display can generate. Make your display a great one.


 
There are many other things to consider when deciding on a custom display program, but in almost every case if you approach it thoughtfully and analytically, your chances of generating an attractive return on investment are good.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Design

Point of Purchase Design: What I Learned at CES

Posted by Jim Hollen on Jan 12, 2016 2:30:00 PM

Like most of the rest of the world, I was at the Consumer Electronics Show in Las Vegas last week. Attending CES is basically like a high tech version of the Running of the Bulls. It’s a bit of a madhouse, but it’s worth it to see all the new cool technology that will change the way we live. Some of the technology products are clearly cases of technologies in search of problems (e.g., Do I really need a Smart Phone app that communicates with my waffle iron to tell me when my waffles are done? The little bell works just fine.). However, other technology products are solving real problems or adding value to our lives by helping us reclaim our time, like Laundroid, the world’s first laundry-folding robot. In today’s blog, I wanted to share a few thoughts about point of purchase design that jumped out at me during my time at CES.

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Topics: Point-of-Purchase Retail Displays, Design

Retail Floor Displays: Creating an Effective Merchandiser for a Commodity Product

Posted by Jim Hollen on Jan 7, 2016 2:30:00 PM

In our business, we are asked to design retail floor displays for all kinds of products. Sometimes it’s easier to create displays for products that are unique or have their own set of differentiating features and benefits. Sometimes, however, we get projects involving products that are a bit more along the lines of commodity products. Let’s take a look at a project we recently took on to design a POP display for artificial grass.

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Topics: Point-of-Purchase Retail Displays, Design

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
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