Point of Purchase Displays- 11 Examples of How to Use PVC to Create Effective Retail Merchandisers

Posted by Jim Hollen on Dec 11, 2018 2:30:00 PM

The most common materials used to create point of purchase displays are metal, wood, and plastic. Within the category of plastics, the most common types are acrylic, PVC, vacuum formed plastic and injection molded plastic. Vacuum formed and injection molded plastics require an upfront investment in molds and are therefore most commonly used for larger production runs that allow for the mold cost to be amortized across the larger number of units produced. Acrylic and PVC are typically manufactured in 4’x8’ sheets of varying thicknesses. Acrylic is considered a higher-end material and is more expensive than PVC, but it has the advantage of being available in clear which enables better product visibility.

Read More

Topics: point of purchase displays

When Point of Purchase Displays Fail

Posted by Jim Hollen on Apr 3, 2018 2:30:00 PM

We write a lot about how to design and create successful POP display programs. A successful POP display will not only drive product sales, but it will create brand awareness which will increase both brick and mortar sales as well as online sales. But what about when point of purchase displays fail? Examining the most common points of failure of unsuccessful retail display programs can help brands and retailers avoid these typical pitfalls and increase their chance of success.

Read More

Topics: point of purchase displays

Point of Purchase Displays and The Evolution of Shopping

Posted by Jim Hollen on Jan 17, 2017 2:30:00 PM

In our first blog of the year, we offered 10 predictions for 2017 that would impact the retail industry and point of purchase displays. If you missed our post, you can read it here. We’re always looking at underlying trends and trying to figure out how they are likely to impact the retail industry in a broad sense and how the world of POP displays might be affected more specifically. We recently came across an article that aligns with our thinking about how the retail industry is evolving. The article was entitled “The Way You Shop Will Change Forever This Year. Here’s How.” The article outlines 4 key trends that are helping to reshape the buying experience in retail stores. In today’s blog, we’ll summarize those trends and add our two cents. If you are interested in reading the full article, you can read it here.

Read More

Topics: point of purchase displays

Point of Purchase Displays: Supply Chain Chaos in China Creates Pricing Uncertainty

Posted by Jim Hollen on Jan 12, 2017 2:30:00 PM

There is no denying that 2016 was a tumultuous year. After a surprise victory in the U.S. Presidential election, the world waits to see how the new Trump administration’s agenda will play out. Against this backdrop of geopolitical chaos and uncertainty, the past 12 months have been marked by a parallel set of economic forces at work that have combined to create significant volatility in China’s supply chain, which in turn, is creating pricing uncertainty for point of purchase displays as we head into 2017. So, what exactly is going on in China and how might it impact your POP display projects in 2017?

Read More

Topics: point of purchase displays

Point of Purchase Displays: Why They Matter in The Alcoholic Beverage Industry

Posted by Jim Hollen on Jan 5, 2017 2:30:00 PM

Point of purchase displays have always played an important role in influencing consumer purchasing decisions, but a new study from IRI highlights why their role is so vital in the beer, wine, and spirits industry. Media Post’s MarketDaily recently published a summary of the IRI study. If you missed it, you can check it out here.
 
Read More

Topics: point of purchase displays

Excerpts from “The Last Lecture on Point of Purchase Displays”

Posted by Jim Hollen on Dec 20, 2016 2:30:00 PM

Shortly before his death in 2007, Carnegie Mellon professor Randy Pausch delivered a final address to his students which was famously entitled “The Last Lecture.”  We challenged our team of industry veterans to identify the 20 things that matter most in creating winning retail point of purchase displays and in-store marketing programs.  We used these insights to create an eBook that has been far-and-away our most frequently downloaded piece of content. What follows are selected excerpts from “The Last Lecture on Point of Purchase Displays.” Click here for the full lecture.
Read More

Topics: point of purchase displays

Point of Purchase Displays: Lessons Learned from Stance’s Success

Posted by Jim Hollen on Dec 1, 2016 2:30:00 PM

In 2009, angel investor Jeff Kearl and Skullcandy Founder Rick Alden launched Stance which has become a wildly successful fancy sock company. Founded in 2003, Skullcandy is a publicly-held company and maker of headphones, earbuds, and gaming headsets. Building on the lessons learned from Skullcandy, Jeff and Rick set out to create an iconic brand in the sleepy category of socks. Here’s a really insightful article on their journey in building the Stance brand. If you take time to read the article, you will see how important developing the right point of purchase displays was to their early success. In today’s blog, we’ll summarize some of the key takeaways from their experience in launching the Stance brand.

 

Let’s look at 6 factors that contributed significantly to Stance’s success.

Read More

Topics: point of purchase displays

Point of Purchase Displays: 30 Examples of Merchandising Glorifiers- Part II

Posted by Jim Hollen on Nov 15, 2016 2:30:00 PM

This is the second post in a blog series we are doing on point of purchase displays that are designed as product glorifiers. As we mentioned in our last blog, product glorifiers can be a very effective way of showcasing one or more products and at the same time promoting your brand. If you missed our last post, you can see the first 10 examples of product glorifiers we shared by clicking here.  In this blog, we’ll share the next 10 examples.

Read More

Topics: point of purchase displays

Point of Purchase Displays: 30 Examples of Merchandising Glorifiers- Part I

Posted by Jim Hollen on Nov 10, 2016 2:30:00 PM

The majority of point of purchase displays we manufacture are designed to hold product as well as promote a brand. This is the case for floor displays, counter displays, end caps, and inline displays. In some cases, however, our customers ask us to design merchandising glorifiers which are POP displays whose primary function is to promote the brand and showcase one of more products. Generally, product glorifiers are not designed to hold product inventory. Because glorifiers play an important role in the world of retail merchandising, we decided to create a 3-part blog series in which we will share 30 examples of POP glorifiers. We’ll share the first 10 examples in this post and 20 more examples in our next two posts.
Read More

Topics: point of purchase displays

Point of Purchase Displays: How to Get Them for Free

Posted by Jim Hollen on Oct 4, 2016 2:30:00 PM

If you take the time to read this blog, we will show you how to get your point of purchase displays absolutely free while dramatically increasing your profit. The secret to getting free POP displays lies in what we call the “economics of delay.”
 
Read More

Topics: point of purchase displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

Perspectives that Pop

Inspiration for Achieving Retail Display Excellence

  • Looking for fresh point of purchase display ideas?
  • Interested in understanding how to maximize the impact of your retail display or store fixture program?
  • Subscribe today for free and we'll share what we've learned from over 25 years of industry experience.

Subscribe to Our Blog

Recent Posts

Most Popular Posts

Follow Us