Point of Purchase Displays and 9 Key Lessons Derived from 150 Startups

Posted by Jim Hollen on Aug 18, 2016 2:30:00 PM

Whenever we post a blog, we view it as an opportunity to take a step back and consider what we have learned about designing and manufacturing point of purchase displays. We also seek to share the knowledge we gain with others who continually strive to improve our industry. We are big fans of a weekly technology blog produced by Peter Diamandis.
 

Peter recently interviewed Bill Gross, CEO and Founder of Idealab, about the lessons he learned over the last 25 years during which he started 150 companies. Bill’s success as an incredible entrepreneur and business incubator has been well documented. Forty-five of the 150 companies have gone public or been acquired, while 60 of the companies failed. The key lessons learned come from both his successes and failures. We think the 9 lessons that Bill shares are very insightful and can help anyone who seeks to be successful in business.

Among the lessons learned Bill discusses the importance of solving a problem you deeply understand, the benefits of testing ideas quickly and cheaply, as well as structuring trial periods for potential new employees to test “Talent Fit.” Bill emphasizes the importance of passion, the criticality of timing, the magic of distributing equity to create an ownership mentality, the necessity of creating a culture that kills as well as nurtures ideas, and adaptability and flexibility as the most important attributes in CEOs.

These lessons learned are timeless and hugely relevant to entrepreneurs in any industry today. Check out Peter’s short but powerful interview with Bill Gross here.


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Topics: POINT OF PURCHASE DISPLAY

Point of Purchase Displays and the Power of Collective Social Consciousness

Posted by Jim Hollen on Aug 9, 2016 2:30:00 PM

In practicing their craft, experienced POP display designers often tap into a variety of disciplines such as art, engineering, psychology, and economics. What if there were a scientifically-proven phenomenon that was so powerful that its impact on the success of point of purchase displays could dwarf all the other disciplines combined? What if the undeniable power of collective social consciousness could be harnessed in a way that could yield a multiple-fold increase in sales for your product or your retail enterprise?
 
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Topics: Design, POINT OF PURCHASE DISPLAY

The Next Big Idea in Point of Purchase Design: Beetle Kill Pine

Posted by Jim Hollen on Jul 7, 2016 2:30:00 PM

In one of our recent blogs entitled “ Wood Displays are Trending,” we discussed some of the underlying forces at work behind the growing trend toward wood displays while also providing some examples of high-impact retail wood displays. The primary key drivers we identified behind the trend toward wood displays were generally focused on the demand side of the equation. That is, display buyers are increasingly requesting wood displays to merchandise natural, healthy, eco-friendly and “authentic” products. In addition to demand-side forces at work, there are supply-driven forces at work that are helping to fuel the growth in wood displays. We’ll tackle one supply-side force in today’s blog: the rapidly growing supply of beetle kill pine. The size and growth of beetle kill pine wood supply could possibly be the next big idea in point of purchase design.
Over the last 15-20 years, one of North America’s greatest environmental disasters has been quietly unfolding before our eyes. An invasive species of the Mountain Pine Beetle has destroyed millions of acres of pine forests and billions of trees in the Western United States, Mexico, and British Columbia. Some experts estimate that 80% of the pine forests in North America have been destroyed to date.
 
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Topics: POINT OF PURCHASE DISPLAY

Point of Purchase Design for Convenience Stores- Part II

Posted by Jim Hollen on Apr 14, 2016 2:30:00 PM

In our last blog we discussed how we were able to leverage our point of purchase design experience to improve the merchandising effectiveness in the entrance area of a convenience store chain. We showed how the chain was able to use our stock SFL-Pinwheel displays to get product off the floor and create a better merchandising presentation. In today’s blog, we’ll look at an opportunity we saw to improve the merchandising approach for the candy and snack section of the stores.

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Topics: Custom Design, POINT OF PURCHASE DISPLAY, Custom Retail Displays, convenience store

Retail POP Displays for New Products

Posted by Jim Hollen on Mar 31, 2016 1:33:32 PM

Let’s say you have a new product that has been selling well online, and you want to take a shot at broadening your distribution by selling through physical retail stores.  There are a lot of factors to consider in making this type of strategic decision.

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Topics: Corrugated Display, Design, Custom Design, Point of purchase design, POINT OF PURCHASE DISPLAY, POP Retail Display, Health Products

Point of Purchase Design: A Look at Metal Piping Retail Displays

Posted by Jim Hollen on Mar 15, 2016 12:30:00 PM

Our design team is always looking for design trends and documenting different styles that are current in the world of point of purchase design and retail store fixtures. Our team likes the variety and branding-building image of the fixtures in stores like Anthropologie. Since we are located in Southern California we also like to frequent surf shops and boutiques that are home to a lot of action sports companies and other lifestyle companies that help to set fixture trends in the industry. We like how these companies use clear coated metal, reclaimed wood, and other natural materials. Today’s blog is more of a survey blog. Our objective is to show a number of examples of store fixtures that are made of metal piping and plumbing fixtures. It’s a cool industrial look that creates an interesting vibe for a lot of products and retail environments.
 




 
 
 
 
 
 
 
 




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Topics: Design, POINT OF PURCHASE DISPLAY

5 Retail Counter Displays You Can Take to the Point of Purchase Design Bank

Posted by Jim Hollen on Feb 11, 2016 2:30:00 PM

We are passionate about point of purchase design. We love designing and manufacturing what we design. We like talking about it, sharing our ideas, and looking for ways to continually get better at what we do. It is in that spirit that we’ll share 5 examples of retail counter displays we designed. While they all happen to come from the consumer electronics category, they could be easily adapted to fit almost an industry.

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Topics: Design, Toy Displays, Custom Design, POINT OF PURCHASE DISPLAY, POP Retail Display

5 Practical Examples of Creative Point of Purchase Design- Retail Floor Displays

Posted by Jim Hollen on Feb 9, 2016 2:30:00 PM

There is a fine balance between creative point of purchase design and practical point of purchase design. The ultimate goal, of course, is to design something that is both creative and practical. We’ve seen our share of designs coming from ad agencies that are incredibly creative but simply impractical from a manufacturing standpoint. Sometimes these creative designs are possible to manufacture, but they are not economically practical.

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Topics: Design, POINT OF PURCHASE DISPLAY

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