Point of Purchase Design and the Power of White

Posted by Jim Hollen on Apr 17, 2018 2:30:00 PM

Technically speaking, white is not a color because it produces no visible light and has no specific wavelength. Instead, white light contains all wavelengths of visible light. Black, on the other hand, is the absence of visible light and therefore is also not a color. However, when it comes to point of purchase design, white can be extraordinarily powerful. In today’s blog we’ll look at 10 wood displays that utilize white to create a clean and simple look. Many of our customers who request wood displays want to showcase the natural characteristics of wood, but many others want to leverage the power of white to make their brand pop.

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Topics: Point of purchase design

Point of Purchase Design and Effective Visual Merchandising

Posted by Jim Hollen on Feb 2, 2017 2:30:00 PM

Often referred to as the “Silent Salesman,” visual merchandising and point of purchase design associated with retail displays should physically, mentally and even emotionally attract the customer all the way to the purchase point. Because of this, retail displays are not likely to be effective if they happen by chance. Rather, they should be the result of great thought, planning and design, based around the business, its products and the desired connection with the customer. With effective point of purchase design, retail displays can create a significant edge over the competition.
 

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Topics: Point of purchase design

Point of Purchase Design: Success Depends on Knowing the Rules of Retail Part 2

Posted by Jim Hollen on Sep 8, 2016 2:30:00 PM

10 Things You Need to Know to Before Starting the Design Process

Part II

This blog series is about the importance of understanding the rules of retail and overall program economics prior to starting the point of purchase design process. In the first of this two-part series, we highlighted the first 5 important things brands should know as part of the merchandising program planning process. These include understanding: (1) where your display will be placed in the store, (2) where and how decisions are made within specific retailer organizations, (3) how shipping of your product and your displays will work, (4) what other program costs need to be considered, and (5) what are your sales and profit margin projections. Check out Part I of this series here. In today’s blog, we’ll look at the other 5 things you should know before investing in the POP design process:

1)     Display Program Longevity - Before knowing how much you should invest in a POP display program, it is important to know how much time the retailer is willing to commit to having your display in the store. Can you get the retailer to commit to 2 years as long as sales meet some agreed-upon objectives? How about 3 years? If you can get a 2-year commitment, for example, you can amortize the cost of the display over 24 months of sales, presuming that the display is well built and can last for 2 years.

 
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Topics: Point of purchase design

Point of Purchase Design: Success Depends on Knowing the Rules of Retail

Posted by Jim Hollen on Sep 6, 2016 2:30:00 PM

10 Things You Need to Know to Before Starting the Design Process

Part I

In his book The 4-Hour Work Week, Tim Ferris tells how he won the gold medal at the Chinese Kickboxing National Championships. Tim’s a smart guy with a degree from Princeton but with no real kickboxing experience and only 4 weeks of preparation, how did he do it? The answer is he knew the rules better than his competitors and applied them to his advantage. By studying the rules, Tim learned that weigh-ins occurred on the day prior to the competition. He used advanced dehydration techniques to lose 28 pounds in 18 hours and weighed in at 165 pounds. He then hyper-hydrated back to his normal weight of 193 pounds for the day of the competition. The second thing he learned by reading the rules was that if one competitor fell off the platform 3 times in a single round, his opponent won by default. He combined the 2 things he learned and became national champion, winning all of his matches by technical knock-out by simply using his weight advantage to push his opponents off the platform.  So what does this have to do with point of purchase design? Actually a lot.
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Topics: Point of purchase design

Point of Purchase Design: The Latest POP Displays Out of Our Millwork Shop

Posted by Jim Hollen on Aug 22, 2016 2:30:00 PM

Domestically produced displays are becoming increasingly popular as shorter planning horizons and requests for smaller production runs become the new norm. Brand marketers and retailers are emphasizing speed and flexibility to meet the changing needs of consumers in an uncertain retail environment. These trends have implications for point of purchase design. Shorter runs dictate that we avoid POP display designs that require expensive tooling since there are fewer units over which to amortize fixed tooling costs. In today’s blog, we’ll share some of our recent work produced in our wood shop in Oceanside, CA. Our intent is not to be the guy at the cocktail party that talks about himself, but rather, we like to share our work regularly to add to the public domain of POP display solutions that might inspire someone seeking a new merchandising approach.
Our first example is a wood pegboard display we designed for P.L.A. Y.’s line of outdoor dog toys. The display featured 3 hinged pegboard panels that could be configured as a triangle or as a double-sided straight or angled wall. We use a stained solid pine frame, a permanent screen printed logo, die-cut digitally printed header signs, and single peg hooks. We also made a single panel version of the display for smaller format pet stores.
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Topics: Point of purchase design

This Cool Food Cart Offers Endless Possibilities for Point of Purchase Design

Posted by Jim Hollen on Jul 21, 2016 2:30:00 PM

In today’s blog we’ll share a very cool food cart we just designed and manufactured. We’ll also put on our point of purchase design hat and share our ideas for how the cart could be customized to change up the look and increase its utility. We were asked by Nongshim USA to make a food cart or what they call a “market cart” to display their noodle products in Korean supermarkets. Nongshim has a wide range of noodle and related food products that are very popular, particularly among Asian consumers. Nongshim wanted us to design and manufacture an authentic-looking cart that could hold a significant amount of product while also serving as an in-store attraction to draw in customers and promote the Nongshim brand. The pictures below show the cart we made.
 
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Topics: Point of purchase design

Point of Purchase Design: Inspiration for Technology-Enabled Counter Displays

Posted by Jim Hollen on Jul 14, 2016 2:30:00 PM

An effective instore marketing program begins with good point of purchase design. POP design is a blend of art, science and business. An effective POP display must be aesthetically pleasing and attractive enough to get the attention of a busy, distracted shopper. That’s the “art” part of the equation. The “science” component has to do with the engineering of the display, making sure it works, and ensuring the design is something that can actually be built. The “business” part of the equation is all about economics. That requires a solid understanding of things like material yields, projected sales velocity, and return on investment. These three components- art, science, and business- need to be baked into the point of purchase design process to ensure a successful program.  In today’s blog, we won’t take the time to analyze each of those components, but rather, we’ll review a few technology-enabled countertop displays that are the end product of a design process that incorporated these 3 factors.

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Topics: Point of purchase design

5 Common Mistakes to Avoid on Your Next Retail POP Display Project

Posted by Jim Hollen on May 5, 2016 3:29:48 PM

We work on hundreds of retail POP display projects a year. Our projects encompass large and small retailers, well established brands, start-up companies, and companies in between. We also work across a broad range of industries. The benefit of the breadth of our work is that it gives us perspective and experience to know what works and what doesn’t work. Today we’ll discuss 5 common mistakes that we see typically when a new customer is embarking on a retail POP display project.

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Topics: Retail Industry, Point-of-Purchase Retail Displays, Retail POP Displays, Custom Design, Point of purchase design, Electroniics Retail Display, Sunglass Displays

Point of Purchase Design for HD Digital Audio System- One of Our All-Time Coolest POP Displays

Posted by Jim Hollen on Apr 26, 2016 2:12:06 PM

Last week we completed production on an ultra cool POP display that was designed to showcase Bluesound’s HD digital audio system. Bluesound has developed a cutting-edge 24-bit pure digital platform that enables you to have the total HD audio experience in every room wirelessly.  When it comes to musical detail, texture, and volume, the Bluesound system is something you need to experience for yourself. And, the display we built did just that: it created a complete and authentic user-controlled listening experience. From a point of purchase design and execution standpoint, the Bluesound display was at the same time challenging and fun.

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Topics: Design, Retail POP Displays, Point of purchase design, audio retail display

Point of Purchase Design for Convenience Stores- Part III

Posted by Jim Hollen on Apr 19, 2016 2:30:00 PM

In the first 2 parts of this 3-part blog series, we discussed how we were able to leverage our point of purchase design experience to improve the merchandising effectiveness in the entrance area and candy and snack section of a convenience store chain. In today’s post, we’ll look at our approach to redesigning the check stand and counter area.

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Topics: Point of purchase design

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
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  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
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  • 2-Way, 4-Way, clothing rack, shoe display

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