Floor Displays- 30 Ideas for Effective Merchandising- Part III

Posted by Jim Hollen on Oct 3, 2017 2:30:00 PM

This is the last installment of our 3-part series on floor displays. As we have been discussing, floor displays can be great vehicles for generating sales lift because they automatically create separation from the on-shelf competition by virtue of the fact that they are stand-alone. So far, we have reviewed 20 floor displays that can be used for effective merchandising. If you missed it, you can check them out in Part I and Part II of this series. Let’s take a look at our final 10 examples.

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Topics: floor displays

Floor Displays- 30 Ideas for Effective Merchandising- Part II

Posted by Jim Hollen on Sep 26, 2017 2:30:00 PM

We’ve been blogging about floor displays mostly because they continue to be one of the most popular and effective ways of merchandising products off-shelf, or outside of the traditional, confining in-line environment. We kicked it off with Part I of this series in which we shared our first 10 examples of floor displays. Today, we’ll share 10 more examples. Let’s get started.

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Topics: floor displays

Floor Displays- 30 Ideas for Effective Merchandising-Part I

Posted by Jim Hollen on Sep 19, 2017 2:30:00 PM

If you are looking to boost product sales in a retail store setting, one of the best strategies is to go off shelf. By “off shelf” we mean getting your product placed somewhere in the store that is not on a standard gondola or “in-line” location. Your product has a better chance of getting noticed if it is in an off-shelf location. In-line products often blend together, and merchandising opportunities are more limited, making it more difficult for your product to stand out. Floor displays represent the biggest opportunity for off-shelf placement since counter space if often limited, particularly in small format stores.

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Topics: floor displays

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  • 2-Way, 4-Way, clothing rack, shoe display

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