Last week we completed production on an ultra cool POP display that was designed to showcase Bluesound’s HD digital audio system. Bluesound has developed a cutting-edge 24-bit pure digital platform that enables you to have the total HD audio experience in every room wirelessly. When it comes to musical detail, texture, and volume, the Bluesound system is something you need to experience for yourself. And, the display we built did just that: it created a complete and authentic user-controlled listening experience. From a point of purchase design and execution standpoint, the Bluesound display was at the same time challenging and fun.
Let’s say you have a new product that has been selling well online, and you want to take a shot at broadening your distribution by selling through physical retail stores. There are a lot of factors to consider in making this type of strategic decision.
Our design team is always looking for design trends and documenting different styles that are current in the world of point of purchase design and retail store fixtures. Our team likes the variety and branding-building image of the fixtures in stores like Anthropologie. Since we are located in Southern California we also like to frequent surf shops and boutiques that are home to a lot of action sports companies and other lifestyle companies that help to set fixture trends in the industry. We like how these companies use clear coated metal, reclaimed wood, and other natural materials. Today’s blog is more of a survey blog. Our objective is to show a number of examples of store fixtures that are made of metal piping and plumbing fixtures. It’s a cool industrial look that creates an interesting vibe for a lot of products and retail environments.
In a blog last week we discussed one of our recent retail POP displays that was rolled out to REI stores nationwide. We’re fond of working with start-up companies that have great products with promising futures. Our customer, goTenna, is just that kind of company. Techcrunch did a nice story on goTenna which discussed the company’s background, it’s recent $7.5M round of funding, and the company’s exclusive launch in REI stores. Check out the story here.
In our last blog, we highlighted one of our recent retail POP displays for the outdoor retailer market. That project involved an end cap display we made for goTenna’s product launch in REI stores nationwide. If you missed it, you can access that blog here. In today’s Part II of this 2-part series on POP displays for the outdoor retailer market, we’ll look at 3 more of our recent projects for this market, each of which was intended for very different products within the general outdoor products category.
We design and manufacture retail POP displays for over 20 retail vertical markets such as food and beverage, health and beauty, consumer electronics, etc. Out of all the vertical markets we serve, the outdoor retailer market is one of our favorites. Why? Because it is not only a growing market, but it is trendy, fun, and healthy. It’s got a lot of positive energy, and we like the fact that many brands within the outdoor retail market are very forward thinking when it comes to products and, more importantly, merchandising. In today’s blog, we’ll look at one of our hot-off-the-press outdoor retailer projects. Then, stay tuned for our next blog (Part II) where will show you 3 more of our recent outdoor retailer store fixtures.
We’ve been in the business of designing and manufacturing retail POP displays for nearly 30 years so our natural starting point for generating product sales is creating effective retail point-of-purchase displays and compelling in-store merchandising programs. Since the majority of purchase decisions continue to be made in-store, we believe a central focus of product marketing should continue to be captivating and capturing the customer at the point of sale. We recognize, however, that the retail landscape has changed dramatically over the last 5 years so despite the fact that brick-and-mortar stores continue to account for the majority of retail sales, we believe it is increasingly important for brands to take a holistic approach to product marketing that includes both Point of Sale and online components. In the first of this 2-part series, we will address the Point of Sale part of product marketing, and then we’ll cover the online component in our next blog.
This 2-part blog series is about the evolution of product marketing and why it is imperative to take a holistic approach that integrates retail POP displays and online marketing components. In our last blog, we discussed some of the foundational aspects of Point of Sale marketing, the importance of having a high-impact point of purchase design as a part of any merchandising program, the synergistic effects of Point of Sale marketing on brand awareness. Today we’ll delve into online marketing and discuss why it needs to be incorporated into any holistic approach to product marketing.
If you have a high-end product and are looking to create a POP retail display to go on the counter, on a shelf, or in a display case, you might want to consider creating a custom display box to showcase your product. In some cases, these display boxes can also function as the product packaging. In other cases, the display box can simply be used as a merchandising vehicle, and the product can be sold or shipped in its own box. In today’s blog, we’ll share some details about a high-end display box we created for a perfume brand House of Sillage that retails or $1000 a bottle.