Point of Purchase Displays and the Power of Collective Social Consciousness

Posted by Jim Hollen on Aug 9, 2016 2:30:00 PM

In practicing their craft, experienced POP display designers often tap into a variety of disciplines such as art, engineering, psychology, and economics. What if there were a scientifically-proven phenomenon that was so powerful that its impact on the success of point of purchase displays could dwarf all the other disciplines combined? What if the undeniable power of collective social consciousness could be harnessed in a way that could yield a multiple-fold increase in sales for your product or your retail enterprise?
 
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Topics: Design, POINT OF PURCHASE DISPLAY

Point of Purchase Design for HD Digital Audio System- One of Our All-Time Coolest POP Displays

Posted by Jim Hollen on Apr 26, 2016 2:12:06 PM

Last week we completed production on an ultra cool POP display that was designed to showcase Bluesound’s HD digital audio system. Bluesound has developed a cutting-edge 24-bit pure digital platform that enables you to have the total HD audio experience in every room wirelessly.  When it comes to musical detail, texture, and volume, the Bluesound system is something you need to experience for yourself. And, the display we built did just that: it created a complete and authentic user-controlled listening experience. From a point of purchase design and execution standpoint, the Bluesound display was at the same time challenging and fun.

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Topics: Design, Retail POP Displays, Point of purchase design, audio retail display

Retail POP Displays for New Products

Posted by Jim Hollen on Mar 31, 2016 1:33:32 PM

Let’s say you have a new product that has been selling well online, and you want to take a shot at broadening your distribution by selling through physical retail stores.  There are a lot of factors to consider in making this type of strategic decision.

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Topics: Corrugated Display, Design, Custom Design, Point of purchase design, POINT OF PURCHASE DISPLAY, POP Retail Display, Health Products

Point of Purchase Design: A Look at Metal Piping Retail Displays

Posted by Jim Hollen on Mar 15, 2016 12:30:00 PM

Our design team is always looking for design trends and documenting different styles that are current in the world of point of purchase design and retail store fixtures. Our team likes the variety and branding-building image of the fixtures in stores like Anthropologie. Since we are located in Southern California we also like to frequent surf shops and boutiques that are home to a lot of action sports companies and other lifestyle companies that help to set fixture trends in the industry. We like how these companies use clear coated metal, reclaimed wood, and other natural materials. Today’s blog is more of a survey blog. Our objective is to show a number of examples of store fixtures that are made of metal piping and plumbing fixtures. It’s a cool industrial look that creates an interesting vibe for a lot of products and retail environments.
 




 
 
 
 
 
 
 
 




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Topics: Design, POINT OF PURCHASE DISPLAY

One of Retail POP Displays Featured in Techcrunch

Posted by Jim Hollen on Mar 10, 2016 11:58:54 AM

In a blog last week we discussed one of our recent retail POP displays that was rolled out to REI stores nationwide. We’re fond of working with start-up companies that have great products with promising futures. Our customer, goTenna, is just that kind of company. Techcrunch did a nice story on goTenna which discussed the company’s background, it’s recent $7.5M round of funding, and the company’s exclusive launch in REI stores. Check out the story here.

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Topics: Design, Retail POP Displays

Retail POP Displays for the Outdoor Retailer Market- Part II

Posted by Jim Hollen on Mar 4, 2016 2:30:00 PM

In our last blog, we highlighted one of our recent retail POP displays for the outdoor retailer market. That project involved an end cap display we made for goTenna’s product launch in REI stores nationwide. If you missed it, you can access that blog here. In today’s Part II of this 2-part series on POP displays for the outdoor retailer market, we’ll look at 3 more of our recent projects for this market, each of which was intended for very different products within the general outdoor products category.

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Topics: Design, Retail POP Displays

Retail POP Displays for the Outdoor Retailer Market- Part I

Posted by Jim Hollen on Mar 3, 2016 2:30:00 PM

We design and manufacture retail POP displays for over 20 retail vertical markets such as food and beverage, health and beauty, consumer electronics, etc. Out of all the vertical markets we serve, the outdoor retailer market is one of our favorites. Why? Because it is not only a growing market, but it is trendy, fun, and healthy. It’s got a lot of positive energy, and we like the fact that many brands within the outdoor retail market are very forward thinking when it comes to products and, more importantly, merchandising. In today’s blog, we’ll look at one of our hot-off-the-press outdoor retailer projects. Then, stay tuned for our next blog (Part II) where will show you 3 more of our recent outdoor retailer store fixtures.

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Topics: Design, Retail POP Displays, Outdoor Retail Display, POP Retail Display

The Role of Retail POP Displays in Developing an Integrated Approach to Product Marketing- Part I

Posted by Jim Hollen on Mar 1, 2016 2:10:11 PM

We’ve been in the business of designing and manufacturing retail POP displays for nearly 30 years so our natural starting point for generating product sales is creating effective retail point-of-purchase displays and compelling in-store merchandising programs. Since the majority of purchase decisions continue to be made in-store, we believe a central focus of product marketing should continue to be captivating and capturing the customer at the point of sale. We recognize, however, that the retail landscape has changed dramatically over the last 5 years so despite the fact that brick-and-mortar stores continue to account for the majority of retail sales, we believe it is increasingly important for brands to take a holistic approach to product marketing that includes both Point of Sale and online components. In the first of this 2-part series, we will address the Point of Sale part of product marketing, and then we’ll cover the online component in our next blog.
 

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Topics: Design, Retail POP Displays

The Role of Retail POP Displays in Developing an Integrated Approach to Product Marketing- Part II

Posted by Jim Hollen on Feb 25, 2016 4:50:22 PM

This 2-part blog series is about the evolution of product marketing and why it is imperative to take a holistic approach that integrates retail POP displays and online marketing components. In our last blog, we discussed some of the foundational aspects of Point of Sale marketing, the importance of having a high-impact point of purchase design as a part of any merchandising program, the synergistic effects of Point of Sale marketing on brand awareness. Today we’ll delve into online marketing and discuss why it needs to be incorporated into any holistic approach to product marketing.

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Topics: Design, Retail POP Displays

A POP Retail Display for a $1000 Bottle of Perfume

Posted by Jim Hollen on Feb 18, 2016 1:05:39 PM

If you have a high-end product and are looking to create a POP retail display to go on the counter, on a shelf, or in a display case, you might want to consider creating a custom display box to showcase your product. In some cases, these display boxes can also function as the product packaging. In other cases, the display box can simply be used as a merchandising vehicle, and the product can be sold or shipped in its own box. In today’s blog, we’ll share some details about a high-end display box we created for a perfume brand House of Sillage that retails or $1000 a bottle.

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Topics: Design, POP Retail Display

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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