Custom Retail Displays for the Countertop- Part VI

Posted by Jim Hollen on Apr 20, 2017 2:30:00 PM

Today is the final installment in our 6-part blog series on custom retail displays for the countertop. If you missed our first 5 posts, you can read Part I here, Part II here, Part III here, and Part IV here, and Part V here. This has been a relatively long blog series but one that is rich in countertop display content. By the end of today’s blog, we will have reviewed 60 different examples of custom POP countertop displays that comprise just a small part of RICH LTD.’s design portfolio. Let’s wrap up this series by reviewing our last 10 examples.

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Topics: Custom Retail Displays

Custom Retail Displays for the Countertop- Part V

Posted by Jim Hollen on Apr 18, 2017 2:30:00 PM

Today we are continuing our blog series on custom retail displays for the countertop. If you missed our first 4 posts, you can read Part I here, Part II here, Part III here, and Part IV here. Just to recap, counter POP displays can be extremely effective for impulse items, new product introductions, and smaller products. This blog series is less about discussing best practices for countertop displays and more about surveying lots of different examples of different types and styles of countertop displays. So, let’s dive right in to our next 10 examples.
Our first example shown below was designed as a companion display to a slatwall floor display for Griffin Technology. Like the floor display, the counter version is also a slatwall spinner with a dark chocolate finish, an MDF base that sits on a bearing, extruded aluminum slat inserts, 6 single-peg slatwall hooks per side, and digitally printed vinyl header and side graphics.



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Topics: Custom Retail Displays

Custom Retail Displays for the Countertop- Part IV

Posted by Jim Hollen on Apr 13, 2017 2:30:00 PM

Welcome to Part IV in our series on custom retail displays for the countertop. If you missed our first 3 posts, you can read Part I here, Part II here, and Part III here. As we mentioned in our last blog, the objective of this blog series is to showcase a wide range of countertop displays that meet different budget needs and merchandise different types of products. Today, we’ll look at 10 more examples that we hope will inspire your next countertop display project.

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Topics: Custom Retail Displays

Custom Retail Displays for the Countertop- Part III

Posted by Jim Hollen on Apr 6, 2017 2:30:00 PM

This is the third post in our series on custom retail displays for the countertop. If you missed our first 2 posts, you can read Part I here and Part II here. Our primary objective of this blog series is to show a wide range of examples of countertop displays that meet different budget requirements and merchandise different types of products. Ultimately, the goal of any POP display to drive sales and generate an attractive return on investment. So let’s dive in.


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Topics: Custom Retail Displays

Custom Retail Displays for the Countertop- Part II

Posted by Jim Hollen on Apr 4, 2017 2:30:00 PM

Today we continue our blog series on custom retail displays for the countertop. As we mentioned in our last post, countertop space is often difficult to get, but it’s great real estate for small products and impulse items. If you missed Part I of our series, you can check it out here. Let’s review 10 examples of POP displays we have designed for the countertop.


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Topics: Custom Retail Displays

Custom Retail Displays: 10 Points to Consider to Ensure Success

Posted by Jim Hollen on Mar 2, 2017 2:30:00 PM

One of the things that is challenging about being in the business of making custom retail displays is you are constantly designing and manufacturing completely new and different products every week. We have a line of stock displays that we update and refresh periodically, but that part of our business is less challenging because we basically design it once and then just continue to reproduce it.
Working with so many different customers in so many different industries keeps life interesting. This past week we worked on numerous POP displays for the wine and spirits companies, a countertop display for a company that makes home security cameras, a POS literature display for sex addicts, a consumer electronics display for a personal sensors company, a footwear display, a countertop acrylic display for a company to demonstrate the superior viscosity of its grease relative to its competitors, a couple of food and beverage displays, a t-shirt merchandiser, and a few other early stage projects.
 
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Topics: Custom Retail Displays

Custom Retail Displays: Making a POP Display for One of the World’s 10 Youngest Billionaires

Posted by Jim Hollen on Feb 28, 2017 2:30:00 PM

In today’s post, we wanted to highlight one of the cool projects we worked on as a way of illustrating the importance of attention to detail and design considerations involved in making custom retail displays. Before getting into the details of the display, there’s an interesting backstory which is worth sharing. Our customer Ubiquiti Networks is a global technology communications company founded by 38-year-old Robert Pera. At age 36, Pera was named to Forbes’ list of 10 youngest billionaires in the world. He is the currently the owner of the Memphis Grizzlies and has an estimated net worth of $3.5 billion.

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Topics: Custom Retail Displays

Custom Retail Displays and the Power of Position

Posted by Jim Hollen on Aug 4, 2016 2:30:00 PM

Let’s start with the punchline: Position Matters. We’re huge advocates of creating authentic, highly differentiated, and inspiring custom retail displays. However, the greatest display in the world will fail to meet sales expectations if it is not in the right position (i.e., location) in a retail store.

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Topics: Custom Retail Displays

Custom Retail Displays for Big Beverage Brands

Posted by Jim Hollen on Jul 12, 2016 2:30:00 PM

In the last few years we have had an opportunity to make thousands of custom retail displays for big beverage brands like Coke, Pepsi, and Schweppes. All of these brands continue to fight for market share and are looking for ways to extend their brands as they face mounting pressure related to health concerns about their products, which has been choking off demand. Instore marketing remains a central part of the sales and marketing strategy of all of the big beverage brands. These brands understand that their products are both destination products as well as impulse products. For many shoppers, these products are part of their weekly shopping list, and they know exactly where to find their weekly fix among the inline assortment of beverage products.

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Topics: Custom Retail Displays

Using Bamboo to Create Environmentally-Friendly Custom Retail Displays

Posted by Jim Hollen on Jul 5, 2016 1:10:47 PM

Given the well-established trend toward environmentally-friendly products, we have seen an increased interest in eco-friendly custom retail displays. Products that are good for you as well as good for the environment have been hot for quite a while and show no signs of slowing down any time soon. It’s no surprise that eco-friendly brands

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Topics: Custom Retail Displays

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