The retail industry continues to face shorter planning horizons, and thanks to the success of companies like Amazon, we live in an “I want it now” world in which immediate gratification is the norm. Meeting customer expectations for fast delivery and convenience has become a competitive requirement. When it comes to POP displays, one option to achieve shorter delivery times is finding a stock display that will work right out of the box and can ship immediately. However, it is not always possible to find just the right fixture to meet your needs. We’ve been big advocates of customizing stock displays as a solution that can meet the requirement for fast turnaround times as well as the need for customized branding and more of a differentiated look.