CBD Displays: 10 Keys to Effective Merchandising- Part II

Posted by Jim Hollen on Oct 22, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

This 3-part blog series is about CBD displays and the 10 keys to merchandising success. In Part I, we likened the current CBD market explosion to the 19th century gold rushes that took place in a number of countries around the world. We discussed the highly predictable lifecyles of these gold rushes and argued that the CBD market will likely follow the same pattern. With this as background, we began to outline the key attributes of CBD displays that can help to build your CBD brand, maximize sales, and enable your product to stand out from the competition. We covered the first two keys to success: creating a display that can (1) support an educational sale, and (2) induce trial. If you missed Part I, you can read it here. You may also be interested in one of our related posts on Cannabis Displays and Keys to 

Merchandising Success.

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Topics: Custom POP displays, Cannabis Displays, CBD displays

Creating a Unified Store Environment by Customizing Stock POP Displays

Posted by Jim Hollen on Jul 18, 2019 2:30:00 PM

The retail industry continues to face shorter planning horizons, and thanks to the success of companies like Amazon, we live in an “I want it now” world in which immediate gratification is the norm. Meeting customer expectations for fast delivery and convenience has become a competitive requirement. When it comes to POP displays, one option to achieve shorter delivery times is finding a stock display that will work right out of the box and can ship immediately. However, it is not always possible to find just the right fixture to meet your needs. We’ve been big advocates of customizing stock displays as a solution that can meet the requirement for fast turnaround times as well as the need for customized branding and more of a differentiated look.

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Topics: pop displays, Custom POP displays

POP Displays and the Benefits of Direct Printing

Posted by Jim Hollen on May 14, 2019 2:30:00 PM

Direct printing opens up a world of possibilities for POP displays. So, what is direct printing and what is so great about it?

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Topics: pop displays, Custom POP displays

Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part I

Posted by Jim Hollen on Mar 5, 2019 2:30:00 PM

Point-of-purchase signs and graphics are critical components of effective point-of-sale merchandising and sales generation. Without them it is extraordinarily difficult to create the level of brand awareness necessary to compete in the busy world of brick-and-mortar retailing, particularly if you are an emerging brand or find yourself trying to survive in an intensely competitive product category. The focus of today’s post is to share more than 15 examples of different types and treatments of POP signs and graphics so as to create a universe of possibilities to consider when you embark on your next retail display project. It’s worth noting that our examples do not represent an exhaustive set of possibilities. We’ve tried to focus on relatively common and highly manufacturable treatments. We deliberately excluded a number of perfectly good approaches like foil stamped signs with embossing in favor of more mainstream treatments. In Part II of this blog series we will cover 9 more sign categories and 13 more example so we hope you will explore that post as well.

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Topics: Custom POP displays, point-of-purchase signs

POP Displays- 10 Cost-Effective Examples of Using Different Materials to Maximize Merchandising Effectiveness

Posted by Jim Hollen on Nov 13, 2018 2:30:00 PM

In today’s blog, we’ll look at 10 recent examples in which we used different types of materials to create POP displays that are affordable, functional, and effective from a merchandising standpoint. We get a lot of questions from customers and prospects regarding the best materials to use so we thought it would be helpful to show a variety of examples of how different materials can be used. The answer as to what materials are best to use in creating your POP display can be summed up in two words: it depends. It depends on durability requirements, aesthetic objectives, functionality goals, holding capacity, store décor considerations, budget availability, project timing, and much more. Let’s look at some practical day-to-day examples of POP displays to see what materials we used and how we used them.

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Topics: pop displays, Custom POP displays

How Customizing Stock POP Displays Can Help You Avoid the Impact of Tariffs

Posted by Jim Hollen on Oct 9, 2018 2:30:00 PM

We’ve recently heard a lot of concern about tariffs on POP displays manufactured in China. The current 10% tariff is inclusive of all of the HTS codes that are typically used to import POP displays from China. On January 1st, tariffs are expected to increase to 25%, which will certainly have a greater impact on display manufacturers who manufacture in China as well as their customers who are likely to see price increases.

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Topics: pop displays, Custom POP displays

Muhammad Ali and the Value of Incorporating Storytelling in Your POP Display

Posted by Jim Hollen on Sep 18, 2018 2:30:00 PM

It started with an elementary school writing assignment. I was probably 8 years old. Our teacher asked us to write a poem about someone we admired. I still remember the opening lines of my poem. It went like this: “There once was a boxer named Cassius Clay, Muhammad Ali as he would say.” It was my way of introducing one of the most famous sports heroes of all time. The poem chronicled Ali’s triumphant victory in which he won the World Heavyweight title in an epic fight with Joe Frazier. I still remember the beginning of the final stanza of the poem: “In the 15th round Ali saw, an open path to Frazier’s jaw.”

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Topics: pop displays, Custom POP displays

POP Displays and the Power of Disruption

Posted by Jim Hollen on Jul 10, 2018 2:30:00 PM

Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap, but rather, those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change, but it makes people take notice. Disruptors control the narrative often because they change our way of life- think Uber in the transportation industry, Amazon in retail, Apple in music, and yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. In today’s blog, we’ll offer a framework to help you leverage the power of disruption through POP displays as a means of driving incremental sales and improving brand recognition.

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Topics: pop displays, Custom POP displays

This 3-Minute Video Will Change Your View on the Future of Retail and POP Displays

Posted by Jim Hollen on May 15, 2018 2:30:00 PM

I remember getting an iPhone 4S in 2011 which Apple introduced with the beta version of Siri, a personal virtual assistant technology it had acquired in 2010. Voice recognition technology had been around for a long time, but Siri was the first broad-domain, conversational spoken-language mobile app assistant deployed at scale. I grilled Siri pretty hard with questions like, “Who is the President of the Ecuador? What is the square root of 148?”, and so on. With more playful questions like ‘Why did the chicken cross the road?”, I would get answers back like “Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference, according to Einstein.” I concluded that Siri was pretty smart and also a bit sassy. But, after a few weeks of use, I found that the novelty began to wear off and my frustration began to grow when she wasn’t able to understand some fairly basic things that I asked of her. I got tired of repeating myself and soon fell into a pattern of on non-use that lasted for several years. As subsequent releases of Siri improved, I began using her more for things like directions, calling friends and family, and dictating texts and emails. However, it wasn’t until this year’s Consumer Electronics Show that I really began to realize how big voice-activated virtual personal assistant technology is going to be and how transformative it could be for the retail industry and for those of us who design and manufacture POP displays.

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Topics: pop displays, Custom POP displays

How POP Displays Can Tap into the Secrets of Staying Power of Iconic Brands

Posted by Jim Hollen on May 8, 2018 2:30:00 PM

How do some brands become iconic and what are the secrets to the staying power that enables them to remain recognized around the world for decades? In his new book Iconic Advantage: Don’t Chase the New, Innovate the Old, design innovator and innovation advisor Soon Yu seeks to answer that question by studying 50 companies, some of which were built around brands that achieved “timeless relevance” and others whose brands were once widely recognized and have since fallen out of favor and faded away. Understanding how to create an iconic brand has significant economic implications. According to Yu’s research, brands with iconic properties deliver 3 times the profits of other brands. In today’s blog, we’ll dive into 5 secrets that Yu says are behind the staying power of iconic brands, and we’ll discuss some of the implications of those secrets for POP displays.

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Topics: pop displays, Retail POP Displays3, Custom POP displays

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