POP Displays- 10 Cost-Effective Examples of Using Different Materials to Maximize Merchandising Effectiveness

Posted by Jim Hollen on Nov 13, 2018 2:30:00 PM

In today’s blog, we’ll look at 10 recent examples in which we used different types of materials to create POP displays that are affordable, functional, and effective from a merchandising standpoint. We get a lot of questions from customers and prospects regarding the best materials to use so we thought it would be helpful to show a variety of examples of how different materials can be used. The answer as to what materials are best to use in creating your POP display can be summed up in two words: it depends. It depends on durability requirements, aesthetic objectives, functionality goals, holding capacity, store décor considerations, budget availability, project timing, and much more. Let’s look at some practical day-to-day examples of POP displays to see what materials we used and how we used them.

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Topics: Custom POP displays, pop displays

How Customizing Stock POP Displays Can Help You Avoid the Impact of Tariffs

Posted by Jim Hollen on Oct 9, 2018 2:30:00 PM

We’ve recently heard a lot of concern about tariffs on POP displays manufactured in China. The current 10% tariff is inclusive of all of the HTS codes that are typically used to import POP displays from China. On January 1st, tariffs are expected to increase to 25%, which will certainly have a greater impact on display manufacturers who manufacture in China as well as their customers who are likely to see price increases.

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Topics: Custom POP displays, pop displays

Muhammad Ali and the Value of Incorporating Storytelling in Your POP Display

Posted by Jim Hollen on Sep 18, 2018 2:30:00 PM

It started with an elementary school writing assignment. I was probably 8 years old. Our teacher asked us to write a poem about someone we admired. I still remember the opening lines of my poem. It went like this: “There once was a boxer named Cassius Clay, Muhammad Ali as he would say.” It was my way of introducing one of the most famous sports heroes of all time. The poem chronicled Ali’s triumphant victory in which he won the World Heavyweight title in an epic fight with Joe Frazier. I still remember the beginning of the final stanza of the poem: “In the 15th round Ali saw, an open path to Frazier’s jaw.”

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Topics: Custom POP displays, pop displays

POP Displays and the Power of Disruption

Posted by Jim Hollen on Jul 10, 2018 2:30:00 PM

Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap, but rather, those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change, but it makes people take notice. Disruptors control the narrative often because they change our way of life- think Uber in the transportation industry, Amazon in retail, Apple in music, and yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. In today’s blog, we’ll offer a framework to help you leverage the power of disruption through POP displays as a means of driving incremental sales and improving brand recognition.

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Topics: Custom POP displays, pop displays

This 3-Minute Video Will Change Your View on the Future of Retail and POP Displays

Posted by Jim Hollen on May 15, 2018 2:30:00 PM

I remember getting an iPhone 4S in 2011 which Apple introduced with the beta version of Siri, a personal virtual assistant technology it had acquired in 2010. Voice recognition technology had been around for a long time, but Siri was the first broad-domain, conversational spoken-language mobile app assistant deployed at scale. I grilled Siri pretty hard with questions like, “Who is the President of the Ecuador? What is the square root of 148?”, and so on. With more playful questions like ‘Why did the chicken cross the road?”, I would get answers back like “Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference, according to Einstein.” I concluded that Siri was pretty smart and also a bit sassy. But, after a few weeks of use, I found that the novelty began to wear off and my frustration began to grow when she wasn’t able to understand some fairly basic things that I asked of her. I got tired of repeating myself and soon fell into a pattern of on non-use that lasted for several years. As subsequent releases of Siri improved, I began using her more for things like directions, calling friends and family, and dictating texts and emails. However, it wasn’t until this year’s Consumer Electronics Show that I really began to realize how big voice-activated virtual personal assistant technology is going to be and how transformative it could be for the retail industry and for those of us who design and manufacture POP displays.

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Topics: Custom POP displays, pop displays

How POP Displays Can Tap into the Secrets of Staying Power of Iconic Brands

Posted by Jim Hollen on May 8, 2018 2:30:00 PM

How do some brands become iconic and what are the secrets to the staying power that enables them to remain recognized around the world for decades? In his new book Iconic Advantage: Don’t Chase the New, Innovate the Old, design innovator and innovation advisor Soon Yu seeks to answer that question by studying 50 companies, some of which were built around brands that achieved “timeless relevance” and others whose brands were once widely recognized and have since fallen out of favor and faded away. Understanding how to create an iconic brand has significant economic implications. According to Yu’s research, brands with iconic properties deliver 3 times the profits of other brands. In today’s blog, we’ll dive into 5 secrets that Yu says are behind the staying power of iconic brands, and we’ll discuss some of the implications of those secrets for POP displays.

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Topics: Custom POP displays, Retail POP Displays3, pop displays

POP Displays: The Demise of Toys R Us and What’s Next for the Toy Industry

Posted by Jim Hollen on Mar 20, 2018 2:30:00 PM

Last week we witnessed the spectacular but predictable demise of iconic retailer Toys R Us who announced it would close or sell all of its stores in the U.S. and UK after an unsuccessful attempt to emerge from bankruptcy. With over 2000 stores, a crushing $5B debt load, fierce competition from online retailers like Amazon and traditional retailers like Wal-Mart, righting the ship became a challenge that proved to be too formidable for management who ultimately bowed to creditor pressure. We had the privilege of being a supplier of POP displays to Toys R Us back when the company could pay its bills.

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Topics: Custom POP displays

POP Displays and the Power of a Free Popsicle

Posted by Jim Hollen on Mar 13, 2018 2:30:00 PM

Aside from the meta objective of driving maximum product sales, the aim of all POP displays should be to create memorable, defining moments for customers. Creating memorable customer moments is exceedingly difficult to do with online sales, but with the right POP display, brands and retailers can not only convert shoppers into customers, but more importantly, they can capture the hearts and minds of customers through these memorable, defining moments.

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Topics: Custom POP displays

What Retailers Can Learn About Store Environments from the Salesforce Tower

Posted by Jim Hollen on Feb 20, 2018 2:30:00 PM

At 61 stories high, the new $1.1B Salesforce Tower in downtown San Francisco is the tallest building West of Chicago. Touted as the new vision for today’s workforce, the building features beautiful architecture and design, but what’s most interesting is the interior and how Salesforce has designed its office space. RICH LTD. had the opportunity to design and manufacture a fixture that has become part of the office décor in the building, hence our interest in the design of the space.

 sftowerto store environments

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Topics: store environments, Custom POP displays

POP Displays Can Help Defend Brick & Mortar Stores from the Digital Landgrab

Posted by Jim Hollen on Dec 19, 2017 2:30:00 PM

Across America, retail executives, operators of medium-sized retail chains, and Mom & Pop store owners are trying to figure out how best to compete with the accelerating, unstoppable and relentless march of Amazon. Traditional retailers take little solace in the research which suggests that by the year 2020, 80% of retail purchases will continue to be made in physical stores. While many retailers are spending their time crafting strategies to respond to Amazon’s latest move, a short but insightful article by authors from McKinsey & Company, Inc. suggests that traditional retailers can take a more proactive approach to innovating in areas such as delivery, sharing, and curation. The article which is entitled “Where Stores Can Still Compete- and Win” provides a thoughtful deconstruction of the 7 fundamental reasons why people go to physical stores, points out those areas in which Amazon has an insurmountable lead, and identifies those areas in which physical stores can create compelling advantages that are difficult for Amazon to overcome. POP displays can play an important role in helping stores capitalize in those areas in which they still can compete.

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Topics: Custom POP displays

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