Tailoring Your Retail POP Displays To Meet Market Needs

Posted by Jim Hollen on Dec 22, 2015 2:30:00 PM

In many cases we find that when we design retail POP displays for our customers, they are not one-size-fits-all. In other words, different retail environments often necessitate different point-of-purchase displays or variations of a core display concept. In today’s blog we’ll discuss one example of how we started with an awesome display and then modified it for other retail accounts and budget requirements.

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Topics: Counter Top Displays, Design, Toy Displays

How to Make Your Custom POP Display Compelling for the Countertop

Posted by Jim Hollen on Aug 18, 2015 4:15:41 PM

Countertop space in retail stores has always been in short supply. As many retail chains experiment with smaller footprint stores we expect countertop space to continue to be at a premium. If you are a product company looking to secure countertop space, you will increase your chances of success if you can sell the retailer on a custom POP display that is compelling for the countertop.

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Topics: Counter Top Displays, Point-of-Purchase Retail Displays

How to Save Money by Creating Knock-down Displays

Posted by Jim Hollen on Jun 16, 2015 2:30:00 PM

If you are getting ready to create your next point-of-purchase display, be sure to consider the merits of making it a knock-down display. In this blog, we’ll show you how you can save nearly 50% on freight for some knock-down displays. Knock-down displays are not the right answer for every situation, but in many cases you can save money by designing a display to be knock-down or “KD” as we say in the industry.

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Topics: Counter Top Displays

Custom Counter Top Display Fixtures

Posted by Jim Hollen on May 12, 2015 5:39:00 PM

Counter space is always at a premium at retail. In this blog we’ll look at several examples of custom counter top display fixtures. Branding is a very important part of any display program, and it is particularly important for counter displays which are often positioned near the checkout counter (if you are lucky) where shoppers can be distracted by smart phones or where they might be preoccupied in preparation for the checkout process.
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Topics: Counter Top Displays, Point-of-Purchase Retail Displays

How to Design a Modular Cost-Effective Point-of-Purchase Counter Display

Posted by Jim Hollen on Apr 30, 2015 1:13:00 PM

We recently had an opportunity to develop a modular cost-effective point-of-purchase counter display for High Mowing Seeds. While the display was specifically designed for merchandising seeds, the design and modular construction could be applied to a wide range of products. The challenge presented to us by High Mowing Seeds was to create a modular and cost-effective display that could accommodate their standard garden seed packets, their hanging sprouting seed packets, and their small and large gift boxes.

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Topics: Counter Top Displays, Point-of-Purchase Retail Displays

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