Point of Purchase Design for Convenience Stores- Part II

Posted by Jim Hollen on Apr 14, 2016 2:30:00 PM

In our last blog we discussed how we were able to leverage our point of purchase design experience to improve the merchandising effectiveness in the entrance area of a convenience store chain. We showed how the chain was able to use our stock SFL-Pinwheel displays to get product off the floor and create a better merchandising presentation. In today’s blog, we’ll look at an opportunity we saw to improve the merchandising approach for the candy and snack section of the stores.

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Topics: Custom Design, POINT OF PURCHASE DISPLAY, Custom Retail Displays, convenience store

Point of Purchase Design for Convenience Stores- Part I

Posted by Jim Hollen on Apr 12, 2016 2:30:00 PM

We had an opportunity to leverage our point of purchase design experience to improve the merchandising effectiveness in a growing chain of convenience stores in the Northeast. The primary advantage that this chain had over its competition was store size. Its stores average 4500 square feet compared to less than half of that for its competitors. Because of their larger format stores, they viewed Wal-Mart and dollar stores as their direct competition in addition to their smaller format convenience store rivals.

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Topics: Retail POP Displays, Custom Design, POP Retail Display, Custom Retail Displays, convenience store

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