CBD Displays: 10 Keys to Effective Merchandising- Part III

Posted by Jim Hollen on Oct 29, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

We conclude this 3-part blog series on CBD displays with a focus on the remaining 4 of the 10 keys to merchandising success. In Part I, we summarized the highly predictable life cycle that we expect the CBD market to follow and discussed the importance of designing point-of-purchase CBD displays that support an educational sale while also inducing trial. In Part II, we covered 4 more keys to merchandising success: creating perceived value, earning trust and establishing credibility, maximizing visual impact, and balancing security and convenience. Today we’ll outline the last 4 success factors: flexibility, organization, differentiation, and execution. As a side note, you may also be interested in one of our related posts on Cannabis Displays and Keys to Merchandising Success.

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Topics: CBD displays

CBD Displays: 10 Keys to Effective Merchandising- Part II

Posted by Jim Hollen on Oct 22, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

This 3-part blog series is about CBD displays and the 10 keys to merchandising success. In Part I, we likened the current CBD market explosion to the 19th century gold rushes that took place in a number of countries around the world. We discussed the highly predictable lifecyles of these gold rushes and argued that the CBD market will likely follow the same pattern. With this as background, we began to outline the key attributes of CBD displays that can help to build your CBD brand, maximize sales, and enable your product to stand out from the competition. We covered the first two keys to success: creating a display that can (1) support an educational sale, and (2) induce trial. If you missed Part I, you can read it here. You may also be interested in one of our related posts on Cannabis Displays and Keys to 

Merchandising Success.

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Topics: Custom POP displays, Cannabis Displays, CBD displays

CBD Displays: 10 Keys to Effective Merchandising- Part I

Posted by Jim Hollen on Oct 15, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

 

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Topics: custom POP display, CBD displays

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