Let’s face it. Tires are bulky items that lack sex appeal and are a little difficult to display in a retail store. All tires are round in shape and black in color so it is difficult for a consumer to tell one tire from another. The main visual differentiator among tires is probably the tread. But, as we all know there is actually a big difference between high quality tires and cheap tires that are not going to last for very long. So what can you do to draw attention to a tire and get a potential buyer to take the time to learn about what makes a particular tire better or different from all the other tires offered in the store. In today’s blog, we’ll look at a few examples of retail tire displays that RICH LTD. has designed for the automotive aftermarket retail industry.