Retail Tire Displays that Sell More Tires

Posted by Jim Hollen on Jun 2, 2015 2:30:00 PM

Let’s face it. Tires are bulky items that lack sex appeal and are a little difficult to display in a retail store. All tires are round in shape and black in color so it is difficult for a consumer to tell one tire from another. The main visual differentiator among tires is probably the tread. But, as we all know there is actually a big difference between high quality tires and cheap tires that are not going to last for very long. So what can you do to draw attention to a tire and get a potential buyer to take the time to learn about what makes a particular tire better or different from all the other tires offered in the store. In today’s blog, we’ll look at a few examples of retail tire displays that RICH LTD. has designed for the automotive aftermarket retail industry.

PEPBOYS-RETAIL-TIRE-DISPLAY-STAND

A few years ago we designed a very simple yet effective set of tire displays for Pep Boys. Our objective was to create a large 2-sided tire display to hold a total of 4 tires as well as a shorter version to hold only 2 tires. The displays were constructed using 2” round tube. The top bend of the display had a fairly tight radius which was challenging from a manufacturing standpoint. However, the curved top was visually appealing and well worth it. We used a perforated sheet metal main panel which we powder coated silver to create contrast with the black powder coated tube frame. We also added a removable side graphic frame that provided a space for product-specific information as well as a die-cut header sign which drew attention to the brand. These knock-down displays also included universal mounting brackets that could work with any tire.
 

We designed a variation of the above display for Nexen Tire. For this display we used a square tube frame with no center panel. The horizontal part of the tube frame was designed to make a cradle to hold tires on both sides. We silk screened the Nexen logo on the sheet metal plates that formed retaining lips for the tires. We added a 2-sided digitally printed PVC header sign and a wire brochure holder that invited consumers to learn more about the features and benefits of Nexen tires.

NEXEN-RETAIL-TIRE-DISPLAY-STAND
 
Over the last couple of years, we have designed many other tire displays. While these displays are designed to accommodate different numbers of tires, they all share a common set of design characteristics: knock-down metal tube frame, a well-branded header sign, branded sheet metal components, optional side signs, and product information graphics or brochure holders.

 

CAPITOL-TRUCK-TIRE-RETAIL-DISPLAYCAPITOL-TIRE-DISPLAY-STAND

CAPITOL-TIRE-RETAIL-DISPLAY-RACKCAPITOL-TIRE-POINT-OF-PURCHASE-DISPLAY-STAND

 

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