In our business, we are asked to design retail floor displays for all kinds of products. Sometimes it’s easier to create displays for products that are unique or have their own set of differentiating features and benefits. Sometimes, however, we get projects involving products that are a bit more along the lines of commodity products. Let’s take a look at a project we recently took on to design a POP display for artificial grass.
Our customer Going Green Distributors is the fastest growing artificial turf distributor in the Southwest. Many people think about artificial turf being used for football fields, but here in California it is becoming increasingly popular given the lengthy drought conditions we have experienced.
Our assignment was to create an attractive, cost effective, and durable floor shelf display to merchandise 12 types of artificial turf. We created the commodity merchandiser design shown below.
This floor display used ¾” white painted MDF with 3 carbonized bamboo shelves. The shelves featured dividers which clearly separated the different styles of artificial turf. We added angled acrylic shelf signs with graphics that communicated the name of each turf style along with some key descriptive bullet points. The sides of the unit included large silk screened branding graphics which complemented the removable digitally printed PVC header sign. This display was designed to be knock-down. Although it was simple, the green grass really popped against the white painted MDF. We are convinced that the display will not only look great in it retail environment but that it will sell a lot of artificial turf.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.