We are big fans of POP retail displays that are designed to be highly configurable and modular. There is huge benefit in designing a basic display that can accommodate a variety of accessories in order to meet specific retailer needs or product requirements. While we could share dozens of examples, we thought today we would just focus on 1 display we designed that can be configured in multiple ways. We’ll look at just 4 variations although there are many more possibilities.
We designed the display for a line of wrapping paper, ribbons, and gift bags. The display featured a basic metal tube frame with metal slatgrid and a removable metal tube base. In the first configuration, we added a front extension rack to show wrapping paper patterns. We also included a ribbon tray that was designed to hang on the slatgrid. Finally, we used simple slatgid hooks to hang the gift bags.
The second configuration shows a version that went into the Museum of Modern Art. We replaced the extension rack with a collapsible wire basket that was designed to hold vertical rolls of wrapping paper. We kept the ribbon tray in place and added hooks to display a row of small gift bags below the larger gift bags. We added a front sign on the lower basket for retailer branding.
We slightly modified the above display for another customer who wanted to dress up the display with more graphics. We added full front base and side graphics as well as a matching die-cut PVC digitally printed header sign.
The variation shown below is the same as the above display, but for budgetary considerations our customer wanted to remove the side signs for certain accounts.
This display was also configured as a two-sided unit. There are many other ways the display could be modified to meet specific merchandising objectives.