How an Unknown Coffee Brand Outsold Starbucks 17 to 1 and Generated a 3400% Return on Their Retail Display Investment

Posted by Jim Hollen on Jun 11, 2019 12:54:29 PM

The Power of Effective Merchandising and its Impact on ROI

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POP Displays and the Benefits of Direct Printing

Posted by Jim Hollen on May 14, 2019 2:30:00 PM

Direct printing opens up a world of possibilities for POP displays. So, what is direct printing and what is so great about it?

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Topics: pop displays, Custom POP displays

POP Displays for the Countertop- 12 Examples of Effective Merchandising

Posted by Jim Hollen on Apr 30, 2019 2:30:00 PM

Securing countertop space for POP displays is a bit like scoring beachfront property. Because of its relative scarcity, it is often tough to get, but once you get it, the sunsets, or in this case return on investment, can be amazing. This is particularly true of countertop space that is near the checkout area since it is the highest point of traffic capture. But traffic alone won’t sell your product. Once you have the right countertop location, it’s all about merchandising effectiveness. A great display not only garners shopper attention but makes a statement about your brand or product and ultimately converts shoppers to buyers.

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Topics: pop displays

Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part II

Posted by Jim Hollen on Mar 12, 2019 2:30:00 PM

Welcome to Part II of our blog series on point-of-purchase signs and graphics that drive brand awareness and increase sales. In Part I of this series we shared more than 15 examples of signs of various types, including slatwall signs, multi-layered signs, metal tacker signs, laser-engraved wood signs, screen-printed wood and acrylic signs, second-surface printed acrylic signs, and dimensional letter signs. If you missed Part I, you can check it out here. Today we’ll share 13 more examples across 9 additional categories of signs. Let’s get started.

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Topics: point-of-purchase signs

Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part I

Posted by Jim Hollen on Mar 5, 2019 2:30:00 PM

Point-of-purchase signs and graphics are critical components of effective point-of-sale merchandising and sales generation. Without them it is extraordinarily difficult to create the level of brand awareness necessary to compete in the busy world of brick-and-mortar retailing, particularly if you are an emerging brand or find yourself trying to survive in an intensely competitive product category. The focus of today’s post is to share more than 15 examples of different types and treatments of POP signs and graphics so as to create a universe of possibilities to consider when you embark on your next retail display project. It’s worth noting that our examples do not represent an exhaustive set of possibilities. We’ve tried to focus on relatively common and highly manufacturable treatments. We deliberately excluded a number of perfectly good approaches like foil stamped signs with embossing in favor of more mainstream treatments. In Part II of this blog series we will cover 9 more sign categories and 13 more example so we hope you will explore that post as well.

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Topics: Custom POP displays, point-of-purchase signs

POP Displays- Custom and Stock Displays from RICH LTD.’s New 2019 Catalog

Posted by Jim Hollen on Jan 31, 2019 2:06:02 PM

POP displays are a bit like the fashion industry: They must continually evolve to meet the changing needs of retailers and brands. In many of our blogs we try to share examples of our display work across a broad range of industries, products, display types and categories. While much of the work we do involves custom retail displays, we also try to share examples of some of the stock displays we offer that are ready to ship right away. We work with many of our customers to customize our stock displays by adding custom signs and various accessories.

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Topics: retail pop display, pop displays

Point of Purchase Displays- 11 Examples of How to Use PVC to Create Effective Retail Merchandisers

Posted by Jim Hollen on Dec 11, 2018 2:30:00 PM

The most common materials used to create point of purchase displays are metal, wood, and plastic. Within the category of plastics, the most common types are acrylic, PVC, vacuum formed plastic and injection molded plastic. Vacuum formed and injection molded plastics require an upfront investment in molds and are therefore most commonly used for larger production runs that allow for the mold cost to be amortized across the larger number of units produced. Acrylic and PVC are typically manufactured in 4’x8’ sheets of varying thicknesses. Acrylic is considered a higher-end material and is more expensive than PVC, but it has the advantage of being available in clear which enables better product visibility.

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Topics: point of purchase displays

POP Displays- 10 Cost-Effective Examples of Using Different Materials to Maximize Merchandising Effectiveness

Posted by Jim Hollen on Nov 13, 2018 2:30:00 PM

In today’s blog, we’ll look at 10 recent examples in which we used different types of materials to create POP displays that are affordable, functional, and effective from a merchandising standpoint. We get a lot of questions from customers and prospects regarding the best materials to use so we thought it would be helpful to show a variety of examples of how different materials can be used. The answer as to what materials are best to use in creating your POP display can be summed up in two words: it depends. It depends on durability requirements, aesthetic objectives, functionality goals, holding capacity, store décor considerations, budget availability, project timing, and much more. Let’s look at some practical day-to-day examples of POP displays to see what materials we used and how we used them.

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Topics: pop displays, Custom POP displays

How Customizing Stock POP Displays Can Help You Avoid the Impact of Tariffs

Posted by Jim Hollen on Oct 9, 2018 2:30:00 PM

We’ve recently heard a lot of concern about tariffs on POP displays manufactured in China. The current 10% tariff is inclusive of all of the HTS codes that are typically used to import POP displays from China. On January 1st, tariffs are expected to increase to 25%, which will certainly have a greater impact on display manufacturers who manufacture in China as well as their customers who are likely to see price increases.

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Topics: pop displays, Custom POP displays

Muhammad Ali and the Value of Incorporating Storytelling in Your POP Display

Posted by Jim Hollen on Sep 18, 2018 2:30:00 PM

It started with an elementary school writing assignment. I was probably 8 years old. Our teacher asked us to write a poem about someone we admired. I still remember the opening lines of my poem. It went like this: “There once was a boxer named Cassius Clay, Muhammad Ali as he would say.” It was my way of introducing one of the most famous sports heroes of all time. The poem chronicled Ali’s triumphant victory in which he won the World Heavyweight title in an epic fight with Joe Frazier. I still remember the beginning of the final stanza of the poem: “In the 15th round Ali saw, an open path to Frazier’s jaw.”

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Topics: pop displays, Custom POP displays

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