The Seismic Shift Toward Point of Purchase Wood Displays-Part I

Posted by Jim Hollen on Aug 14, 2018 2:30:00 PM

Why They are Here to Stay and How You can Use them To Drive Sales and Build Brands

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Topics: wood displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part III

Posted by Jim Hollen on Aug 7, 2018 2:30:00 PM

Today’s post is the last part of our 3-part series on acrylic displays. By the end of our series we will have shared 30 practical examples of acrylic displays and merchandisers that utilize acrylic as an accent material. If you missed the first 2 parts of the series, you can check out Part I here and Part II here. So, let’s take a look at our last 10 examples:

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Topics: Acrylic Displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part II

Posted by Jim Hollen on Jul 31, 2018 2:30:00 PM

Welcome to Part II of our blog series on acrylic displays. Our objective for this series is simply to provide lots of examples of how acrylic displays can be used to create effective point-of-purchase merchandisers that drive product sales. The examples in this series include both all-acrylic displays as well as POP displays that use acrylic as an accent material. In addition, we are trying to show examples of displays that are generally simple, practical, and affordable for a broad range of products and industries rather than showcasing a more limited number of displays that we would consider entering in a design contest. If you missed Part I of this series, we would encourage you to check it out here since in that post we shared the first 10 examples of acrylic displays. In today’s post we’ll share the next 10 examples.

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Topics: Acrylic Displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part I

Posted by Jim Hollen on Jul 24, 2018 2:30:00 PM

Acrylic displays continue to be popular as retail merchandisers, particularly as counter displays. While acrylic displays are most commonly used in the cosmetics, jewelry, and consumer electronics industries, they can be used to merchandise products across a broad range of industries and product types.  

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Topics: Acrylic Displays

POP Displays and the Power of Disruption

Posted by Jim Hollen on Jul 10, 2018 2:30:00 PM

Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap, but rather, those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change, but it makes people take notice. Disruptors control the narrative often because they change our way of life- think Uber in the transportation industry, Amazon in retail, Apple in music, and yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. In today’s blog, we’ll offer a framework to help you leverage the power of disruption through POP displays as a means of driving incremental sales and improving brand recognition.

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Topics: pop displays, Custom POP displays

Point-of-Purchase Wood Displays- 10 Examples to Ignite Your Merchandising Creativity- Part III

Posted by Jim Hollen on Jun 12, 2018 2:30:00 PM

In this blog series, we’ve been focused on showing a wide range of examples of point-of-purchase wood displays that we hope will provide inspiration for your next POP display project. Our original intent was to share just 10 examples; however, given the positive feedback we received on the first two parts of our blog series, we decided to continue the series with an additional 11 examples of retail wood displays. If you missed Part I of the series you can check it out here, and be sure to check out Part II here.

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Topics: wood displays

Point-of-Purchase Wood Displays- 10 Examples to Ignite Your Merchandising Creativity- Part II

Posted by Jim Hollen on Jun 5, 2018 2:30:00 PM

In Part I of this series, we examined some of the underlying forces driving the popularity of wood displays. These forces encompass both economics as well as evolving consumer tastes and preferences. In addition to laying the groundwork for the argument that wood displays are here to stay, we reviewed 3 examples of wood displays that we made in our domestic production facility in Southern California. Our objective in today’s post is to share 7 additional examples of wood displays with the hope that it will inspire merchandising creativity for your next POP display project.

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Topics: wood displays

Point-of-Purchase Wood Displays- 10 Examples to Ignite Your Merchandising Creativity- Part I

Posted by Jim Hollen on May 31, 2018 2:30:00 PM

Point-of-Purchase wood displays have been increasing in popularity over the last several years. Why is that the case and is the trend likely to continue? There are several underlying drivers of this trend, and yes, we expect it to continue.

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Topics: wood displays

This 3-Minute Video Will Change Your View on the Future of Retail and POP Displays

Posted by Jim Hollen on May 15, 2018 2:30:00 PM

I remember getting an iPhone 4S in 2011 which Apple introduced with the beta version of Siri, a personal virtual assistant technology it had acquired in 2010. Voice recognition technology had been around for a long time, but Siri was the first broad-domain, conversational spoken-language mobile app assistant deployed at scale. I grilled Siri pretty hard with questions like, “Who is the President of the Ecuador? What is the square root of 148?”, and so on. With more playful questions like ‘Why did the chicken cross the road?”, I would get answers back like “Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference, according to Einstein.” I concluded that Siri was pretty smart and also a bit sassy. But, after a few weeks of use, I found that the novelty began to wear off and my frustration began to grow when she wasn’t able to understand some fairly basic things that I asked of her. I got tired of repeating myself and soon fell into a pattern of on non-use that lasted for several years. As subsequent releases of Siri improved, I began using her more for things like directions, calling friends and family, and dictating texts and emails. However, it wasn’t until this year’s Consumer Electronics Show that I really began to realize how big voice-activated virtual personal assistant technology is going to be and how transformative it could be for the retail industry and for those of us who design and manufacture POP displays.

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Topics: pop displays, Custom POP displays

How POP Displays Can Tap into the Secrets of Staying Power of Iconic Brands

Posted by Jim Hollen on May 8, 2018 2:30:00 PM

How do some brands become iconic and what are the secrets to the staying power that enables them to remain recognized around the world for decades? In his new book Iconic Advantage: Don’t Chase the New, Innovate the Old, design innovator and innovation advisor Soon Yu seeks to answer that question by studying 50 companies, some of which were built around brands that achieved “timeless relevance” and others whose brands were once widely recognized and have since fallen out of favor and faded away. Understanding how to create an iconic brand has significant economic implications. According to Yu’s research, brands with iconic properties deliver 3 times the profits of other brands. In today’s blog, we’ll dive into 5 secrets that Yu says are behind the staying power of iconic brands, and we’ll discuss some of the implications of those secrets for POP displays.

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Topics: pop displays, Retail POP Displays3, Custom POP displays

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