Point-of-purchase signs and graphics are critical components of effective point-of-sale merchandising and sales generation. Without them it is extraordinarily difficult to create the level of brand awareness necessary to compete in the busy world of brick-and-mortar retailing, particularly if you are an emerging brand or find yourself trying to survive in an intensely competitive product category. The focus of today’s post is to share more than 15 examples of different types and treatments of POP signs and graphics so as to create a universe of possibilities to consider when you embark on your next retail display project. It’s worth noting that our examples do not represent an exhaustive set of possibilities. We’ve tried to focus on relatively common and highly manufacturable treatments. We deliberately excluded a number of perfectly good approaches like foil stamped signs with embossing in favor of more mainstream treatments. In Part II of this blog series we will cover 9 more sign categories and 13 more example so we hope you will explore that post as well.