Coffee and tea are an integral part of our culture and our lives. Worldwide retail coffee sales exceed $75 billion while tea sales account for more than $40 billion. Competition in this beverage category is intense so creating the right retail POP display is critical to driving sales. Let’s take a look at 8 very different coffee and tea displays that were designed to meet a diverse set of budgets and objectives.
1. Honest Tea Wire Counter DisplayWe designed this economical single-serve wire counter tea display for Honest Tea. While it is not very fancy, it accomplishes a few important objectives: (1) It utilizes a minimalistic wire design to put the focus on the product; (2) It provides an opportunity for strong branding by virtue of its digitally printed PVC header sign; and (3) It is extremely cost effective.
We designed this 5- shelf, 1-sided sheet metal floor display to hold 40 bags of coffee. The display is constructed of a sturdy metal base with slotted dual uprights, and adjustable sheet metal shelves with wire fencing to hold in the coffee bags. What really works about this display is the strong branding which appears on the logo plates on the front of the shelves, header sign, and the flag sign. The graphics help to promote the “Resiprocate” Giving Back campaign while also inviting the shopper to give their coffee a try.
We worked with Circle K to create a more permanent coffee bar which is pictured here without the brewing equipment. This modular coffee bar features MDF cabinet construction with lower storage compartments, laminated front and sides, solid surface top, trash receptacle and swing door, cup dispensers, and stainless steel legs.