Counter space is always at a premium at retail. In this blog we’ll look at several examples of custom counter top display fixtures. Branding is a very important part of any display program, and it is particularly important for counter displays which are often positioned near the checkout counter (if you are lucky) where shoppers can be distracted by smart phones or where they might be preoccupied in preparation for the checkout process.
Cosmetic Counter Top Display Rack
This simple yet convenient counter top display is one we designed for Jordana. It can be merchandised anywhere in a retail store. It can merchandise 14 SKUs and features a small footprint. The display can be used as a destination display in the cosmetic department, or it can be used as an impulse display to immediately boost sales when positioned strategically near a checkout counter. This custom counter top display also has the flexibility to be used as one of the modules in a larger floor display.
Counter Top Glove Display
We designed this custom counter top glove glorifier for 180s. The focus of the counter top display fixture was a demo glove that was designed to show the customer the actual product. Our design team decided the best way to accomplish this was by using an actual glove on a vertically positioned mannequin hand. We created a silver powder coated perforated sheet metal back panel to ensure the focus was on the glove. The sheet metal back panel also provided a convenient way to attach the mannequin hand to the fixture. To the right of the glove we created an acrylic back panel with a visually impactful graphic that not only reinforced the 180s brand also provided important information and pictures that described the technical aspects of the glove as well as the differentiating features and benefits of the glove.
Locking counter top display for lighters
RICH LTD. designed this simple and cost-effective locking counter display for licensed Blue Rhino lighters. This counter top display fixture was constructed primarily out of metal tube and sheet metal with an acrylic front door and wire pockets to hold lighter boxes. We added a white PVC back panel and digitally printed side graphics which told the Blue Rhino lighter story. Small details like the clear PVC panel top to let natural light into the display helped to make the display effective at retail.
E-Cigarette Counter Top Display
Another example of a custom counter top display fixture we designed is an e-cigarette display we designed for The SafeCIG. This display was created using white acrylic with clear acrylic product holders. We silk screened the side and base graphics but used dimensional acrylic letters for the header graphics. We used LED lighting inside the fixture which really made the fixture and the product pop.
Counter top cap display fixture
We customized our countertop CAP-3 cap fixture for Adidas. This is a simple metal cap fixture, but it does a great job of keeping the focus on the caps. We used our basic CAP-3 structure but added back support tubing and another pocket to make it a 4-SKU fixture. We also wanted this fixture to scream the Adidas brand so we added a digitally printed PVC header graphic as well as front and side pocket branding.
Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.
Jim has been to China more than 50 times and has worked directly with more than 30 factories in Asia across a broad range of material categories, including metal, wood, acrylic, injection molded and vacuum formed plastic, corrugated, glass, LED lighting, digital media player, and more. Jim Hollen also oversees RICH LTD.’s domestic manufacturing operation and has experience manufacturing, sourcing, and importing from numerous Asian countries as well as Vietnam and Mexico.
His experience working with brands and retailers spans more than 25 industries such as food and beverage, apparel, consumer electronics, cosmetics/beauty, sporting goods, automotive, pet, gifts and souvenirs, toys, wine and spirits, home improvement, jewelry, eyewear, footwear, consumer products, mass market retail, specialty retail, convenience stores, and numerous other product/retailer categories.